InsightsSunscreen Ad Billboard – Making Use of the Sun

Sunscreen Ad Billboard – Making Use of the Sun

Originally published on psfk, by Emma Hutchings:

Developed by AgenciaClick Isobar, this billboard for Nivea sunscreen in Rio de Janeiro, Brazil, features a mosaic made up of 1 million white beads that become colorful when exposed to the sun. The creative advertisement is on display in the sunshine during the day and at night offers a teaser message.

Sunscreen Ad Revealed Only When the Sun Comes Out Emma Hutchings

 

The artist even used the sunscreen itself on the beads to create different shades on the coloured beads! I like this sunscreen already! Watch how this amazing mosaic is made in the youtube video

https://www.youtube.com/watch?feature=player_embedded&v=LkP9zKchKE8

 

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