With a country that deals with a high traffic of vehicles and people, the trends of Philippines outdoor advertising is something interesting to study about.
In today’s generation, people are more proficient in the use of modern technology. We can also say that we have become “tech savvy consumers.” This is because all of us are now using computers, cellphones, and laptops whether you are in the office, at home, or travelling on land and air. The use of modern technology can be seen anywhere and has made our lives easier and faster.
The Philippines is a country that has one of the most populated cities in the world. The country has low cost of investments which is why most countries such as China, the United States of America, and Australia are investing their money to put up businesses in the Philippines. It also has one of the highest numbers in terms of population with around 109,581,078 estimated at mid-year according to UN data.
The Philippine population is equivalent to 1.41% of the total world population. It also ranks at number 13 in the list of countries and dependencies by population. Given the said number of population, it is no wonder why the Philippines is ranked as one of the most congested places in the world and is coupled with a very bad traffic situation. Due to this, the Philippines outdoor advertising is on the rise day-by-day. The trend of OOH advertising has seen an extreme growth in results daily.
According to some researchers and marketers, some of the top trends that will redefine outdoor advertising in 2020 is the rise of Digital Out-of-Home (DOOH) advertising. This will increase the number of investments from media owners to convert to digital screens. It has also helped to increase their knowledge in combining multiple and full-motion formats to motivate programmatic DOOH growth and campaign effectiveness. The use of TV, social, and digital channels can offer stronger support for other mediums. Since many companies are expanding globally, there is many room for potential business partnerships and global acquisitions. This increases the number of emerging players in different industries and gives these companies the challenge of marketing their campaigns effectively across multiple mediums. Technology will continue to impact OOH and scalability will be the key to serve and explore new opportunities. Advancements in data LED planning and demonstration of real-time measurable outcomes is also expected.
The Perfect Media is equipped and ready to support its clients locally and internationally. With multinational partners across Southeast Asia, The Perfect Media can help brands and companies in terms of various OOH requirements and needs. The hard work of The Perfect Media’s team has consistently delivered exceptional work for the past two decades — a guarantee to our future clients that their campaigns will reach its most successful.
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