They thought Outdoor Media Advertising was Passé…

Did you know that Out of home advertising, otherwise known as Outdoor Media advertising, or OOH, has one of the lowest cost per impression of all forms of marketing, making it one of the most cost efficient? In the era of Digital where tons of content is being ‘thrown’ in the face of consumers on a daily basis, it is increasingly difficult to rely purely on online ads and content to cut through.

 

Outdoor advertisements cuts through the clutter and reaches people in a high impact way. After all, we now spend a majority of our waking hours out and about.

 

When used innovatively together with new technologies, the results can be nothing short of spectacular. See how Coke does it here with their integrated campaign

 

We came up with a handy infographic for Reasons why Outdoor Media (OOH) is effective — Click picture to enlarge:

 

 

If you need your marketing message to cut through the ‘noise’ and reach your intended audience, you should explore this cost-efficient high impact form of advertising. Talk to your friendly TPM Outdoor specialist today to find out how. Contact us for a no-obligations chat at 6273 0556 or ask@tpmoutdoor.com.

 

TPM OUTDOOR is an Outdoor Media group with more than 100 media locations in South East Asia. Headquartered in Singapore, TPM Outdoor has subsidiary companies in Indonesia, Myanmar and Vietnam and affiliate offices in the Philippines and South Asia. We take pride in providing our clients with:

 

– On-ground local expertise, offices, people & billing in rapidly developing Asian Markets;
– Years of proven experience and know-how for regional and local implementations;
– Impactful, eye-catching solutions at prime locations to reach the right people.

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