The Growth of Tourism in Singapore

Growth of Tourism in Singapore

The growth of tourism in Singapore has risen over the past decade as the world becomes more global. In 2018, there were 1.8 billion tourist arrivals recorded around the world. 58% of these tourists traveled by air, 37% by road, 4% by water, and 2% by rail. 


Tourism in Singapore has seen a rapid increase in foreign tourist arrivals. In 2018, 18.5 million foreigners visited Singapore with a total of SGD 26.9 billion in tourism receipts. Foreign tourists in Singapore spent SGD 1,386 million in sightseeing and entertainment, SGD 1,333 million in shopping, SGD 1,276 million in accommodation, and SGD 647 million in food and beverage. The leading number of foreign visitors to Singapore come from China, Indonesia, and India. 14.33 million foreign tourists arrived by air, 2.06 million arrived by sea, and 2.12 million arrived by road.


Some popular landmarks that tourists visit are the Marina Bay Sands, Merlion Park, Gardens by the Bay, Universal Studios, and Sentosa. Besides these wonderful landmarks, Singapore is also known worldwide for its beautiful airport. The Singapore Changi Airport has won the Skytrax title of World’s Best Airport for 7 consecutive years. Skytrax is a platform that is recognized internationally for airline and airport ratings. Furthermore, festivals and events such as the Chinese New Year, Deepavali, and the Singapore Grand Prix attract many tourists each year.


RELATED: How Tourism and Out-of-Home Advertising Positively Impact a Nation


A photo of Gardens by the Bay, a go-to Singapore destination for foreigners


The role of out-of-home advertising in the growth of Singapore tourism matters greatly. The opportunity for outdoor advertising to travelers and tourists must be taken advantage of by advertisers now more than ever. Out-of-home advertising is a very effective way for brands and tourism boards to achieve higher sales conversion, especially when these travelers have the budget to spend while on their trips. The Perfect Media has worked with a wide variety of retail and consumer brands, as well as event organizers and tourism boards to place billboard advertisements at strategic and high-traffic locations to be able to attract more tourists into visiting Singapore.


A billboard advertisement for Singapore Grand Prix at Jakarta’s Soekarno-Hatta International Airport


RELATED: The Rise of Singaporeans’ Foreign Travel


Outdoor advertisements placed at airports, ferry terminals, and popular tourist destinations can be easily-remembered and recalled by tourists. Brands that are present at popular tourist destinations can also advertise at Departure Halls of airports outside Singapore. This gives tourists an idea of which brands they can interact with when they reach Singapore. Advertisements placed at popular tourist destinations or high-traffic local areas have great influence in tourists’ trends and behaviors. Outdoor advertising at ferries and ferry terminals should also be taken advantage of.


With the help of The Perfect Media, your brand will be able to have impactful and effective outdoor advertising. We have advertising sites at airports in Indonesia such as Jakarta’s Soekarno-Hatta International Airport, Medan’s Kualanamu International Airport, and Palembang’s Sultan Mahmud Badaruddin II International Airport. Kualanamu International Airport received a 4-star rating from Skytrax in 2018.


In 2018, the following airports served a great number of passengers:


  • Jakarta – Soekarno-Hatta International Airport: 66 million passengers
  • Medan – Kualanamu International Airport: 12.2 million passengers
  • Palembang – Sultan Mahmud Badaruddin II International Airport: 5 million passengers


We also have available advertising sites at Batam Ferry Terminal for those who would like to advertise to travelers using sea transport. Besides these airport and ferry terminal sites, The Perfect Media has outdoor advertising placements at high-traffic areas in Singapore. Many of our sites are located at cross-junctions or are surrounded by popular 24/7 eating establishments that can easily be spotted by tourists. Some of our high impact locations are at Queensway Shopping Centre, Furama Hotel, People’s Park Complex, People’s Park Centre, 121 Sims Avenue, Geylang, Jalan Besar Complex, and many more. 

If your brand is interested in advertising to tourists on your next campaign, you may contact us to help you reach the right millions via out-of-home advertising.



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