
Unlocking the Benefits of UnionPay Dual Currency Cards in Indonesia
UnionPay, widely recognized as the “national credit card” of China, has established itself as one of the leading payment networks globally. The UnionPay Dual Currency Card stands out as a versatile financial tool, allowing users to conduct transactions in both local and foreign currencies. This feature is particularly beneficial for travelers and expatriates who need a seamless and cost-effective way to manage their finances across different currencies.
What is a UnionPay Dual Currency Card?
A UnionPay Dual Currency Card enables its users to operate in two currencies: the local currency of the country they are in and a foreign currency. This dual functionality is especially advantageous for individuals who frequently travel or conduct business internationally. It mitigates the need for multiple cards and simplifies currency management.
Benefits of Using UnionPay Dual Currency Digital Wallet and Card in Indonesia
Currency Flexibility
One of the most significant advantages of the UnionPay Dual Currency Digital Wallet and Card is the ability to use two currencies simultaneously. This dual currency feature allows users to avoid the high costs associated with currency conversion fees when making transactions abroad. For instance, when traveling from China to Indonesia, cardholders can seamlessly switch from using the Chinese Yuan (CNY) to the Indonesian Rupiah (IDR) without incurring extra conversion fees. This flexibility provides a hassle-free experience, making financial management much more straightforward for travelers and expatriates.
Wide Acceptance
The UnionPay Dual Currency Card is widely accepted across Indonesia, including at a multitude of merchants such as hotels, restaurants, and shopping centers. This widespread acceptance ensures that users can make transactions easily without the need to carry large amounts of cash or exchange currency beforehand. Whether you are dining at a local restaurant, shopping at a mall, or staying at a hotel, the UnionPay Dual Currency Card is a convenient and reliable payment option.
Enhanced Security
Security is a paramount concern for any cardholder, and the UnionPay Dual Currency Account addresses this with advanced security features. The card is equipped with chip and PIN technology, providing a robust layer of security against fraud. Additionally, UnionPay has implemented a strong transaction protection system, ensuring that users’ financial data is safeguarded whether they are shopping in Indonesia or abroad. This level of security offers peace of mind to cardholders, knowing that their transactions are protected.
Access to Offers and Discounts
UnionPay Dual Currency Account users often enjoy exclusive offers and discounts at select merchants both domestically and internationally. These perks can range from discounts on dining and shopping to special promotions at hotels and tourist attractions. For account holders, these offers add significant value, enhancing their overall experience and making the multi-currency account and card even more attractive.
Ease of Online Transactions
In today’s digital age, the ability to make online purchases is essential. The UnionPay Dual Currency E-Wallet and Card can be used for online shopping on e-commerce sites that accept UnionPay as a payment method. This feature is particularly beneficial for those who engage in international online shopping, as it eliminates the need for currency conversion and reduces associated fees. Whether purchasing goods from a local Indonesian website or an international retailer, the UnionPay Dual Currency E-Wallet and Card provides a seamless and convenient payment solution.
Why Brands like UnionPay Advertise in Jakarta Airport
Advertising in airports has long been a strategic choice for many brands, and Jakarta’s Soekarno-Hatta International Airport is no exception. Jakarta’s Soekarno-Hatta International Airport is one of the busiest airports in Southeast Asia. As of the latest data, the airport handles over 70 million passengers annually, making it one of the busiest airports in both Asia and the world. Serving as Indonesia’s primary aviation hub, Soekarno-Hatta International Airport connects numerous domestic and international routes, becoming a crucial transit point for many global travelers.
Here are some reasons why brands choose to advertise in this busy hub and the specific benefits for UnionPay.
High Foot Traffic
Jakarta’s Soekarno-Hatta International Airport is one of the busiest airports in Southeast Asia, handling millions of passengers each year. This high foot traffic presents an invaluable opportunity for brands to reach a diverse and extensive audience. By placing advertisements in such a high-traffic area, brands can significantly increase their visibility and awareness among travelers.
Diverse Audience
Airports attract a wide range of individuals from various backgrounds, including tourists, business travelers, and expatriates. This diverse audience provides brands with the chance to target different demographics simultaneously. For UnionPay, advertising in Jakarta Airport means reaching both local Indonesian travelers and international visitors, many of whom are potential users of the UnionPay Dual Currency Digital Wallet and Card .
Captive Audience
Airports offer a unique environment where travelers often have downtime while waiting for flights, checking in, or navigating through terminals. This creates a captive audience who are more likely to engage with advertisements around them. For UnionPay, this means that their advertisements can effectively capture the attention of travelers, allowing for a higher impact and retention of the message.
Premium Advertising Spaces
Airports provide premium advertising spaces that are strategically placed to maximize visibility. Locations such as digital boarding travelators, departure lounges, and baggage claim areas ensure that ads are seen by thousands of passengers daily. These prime locations enhance the effectiveness of advertising campaigns, making it a worthwhile investment for brands like UnionPay.
Maximum Exposure
Out-Of-Home (OOH) advertising in airports ensures maximum exposure due to the constant flow of passengers. High foot traffic areas such as terminals, lounges, and travelators offer prime locations for ads, ensuring that your message reaches a wide audience. This exposure is invaluable for building brand awareness and recognition.
Strategic Targeting
OOH advertising in airports allows for strategic targeting of specific demographics. Whether targeting business travelers, tourists, or expatriates, airport advertising provides the opportunity to reach a diverse and relevant audience. For UnionPay, this means effectively reaching international travelers who would benefit from the dual currency features of their digital wallet and card.
Enhanced Engagement
OOH advertising engages audiences in a unique way. The dynamic and visually appealing nature of airport advertisements captures the attention of travelers, who often have idle time. This engagement leads to higher recall and retention of the brand message, making it an effective marketing strategy.
Prestige and Trust
Advertising in a prestigious location like Jakarta Airport adds to the brand’s credibility. Airports are associated with high standards and quality, and having your brand displayed in such an environment can enhance trust and confidence among potential customers. For UnionPay, this association with a reputable location reinforces their position as a reliable and globally recognized payment network.
Campaign Details and Visual Appeal
Campaign Duration and Placement
The UnionPay advertising campaign at Jakarta Airport runs from May 17, 2024, to June 16, 2024. The ads are strategically placed in high-traffic areas within Terminal 3 (T3) of Soekarno-Hatta International Airport, specifically targeting travelers at the departure terminal heading to the boarding lounge. The strategic placement ensures maximum visibility and engagement from the passengers.

Use of Local Language
To resonate more effectively with the local audience, UnionPay’s advertisements are displayed in both English and Bahasa Indonesia. This bilingual approach ensures that the message is clearly understood by both local travelers and international visitors. Using the local language demonstrates UnionPay’s commitment to connecting with the Indonesian market and enhances the relatability of the ads.
High-Resolution Visuals
The advertisements are designed in high-resolution formats to ensure clarity and visual appeal. The use of vibrant colors and engaging visuals helps in drawing the attention of travelers, effectively conveying the message about the benefits of the UnionPay Dual Currency E-Wallet and Card. High-resolution imagery and dynamic displays on LED digital boarding travelators make the ads stand out in the busy airport environment, capturing the interest of the audience.
The comprehensive benefits of the UnionPay Dual Currency E-Wallet and Card make it an indispensable tool for travelers and expatriates in Indonesia. Its currency flexibility, wide acceptance, enhanced security, access to exclusive offers, and ease of online transactions address the core needs of international users. The ongoing advertising campaign at Jakarta’s T3 Airport effectively highlights these benefits, ensuring that travelers are well-informed about the advantages of using the UnionPay Dual Currency E-Wallet and Card.
As the demand for seamless and cost-effective financial solutions grows, UnionPay’s commitment to innovation and customer satisfaction remains unwavering. Advertising in Jakarta’s Soekarno-Hatta International Airport offers UnionPay a strategic advantage in reaching a diverse and captive audience. The high foot traffic, diverse demographics, and premium advertising spaces make the airport an ideal location for promoting the UnionPay Dual Currency E-Wallet and Card. By leveraging this opportunity, UnionPay can enhance brand visibility, build trust and credibility, and effectively target international travelers who would benefit from the wallet’s dual currency features.
Incorporating airport advertising into their marketing strategy allows UnionPay to connect with travelers at a critical point in their journey, providing them with a relevant and convenient financial solution. This approach not only boosts awareness and adoption of the UnionPay Dual Currency E-Wallet and Card but also strengthens UnionPay’s position as a leading global payment network.
Partner with Us for Effective Outdoor Advertising
As an outdoor media company specializing in providing advertisement services in Indonesian cities and airports, we understand the strategic importance of high-traffic locations like Jakarta Airport. Our expertise ensures that your brand captures the attention of a diverse and engaged audience, maximizing your campaign’s impact and effectiveness.
If you are looking to enhance your brand’s visibility and reach a broader audience, consider partnering with us for your next advertising campaign. Contact us today to learn more about how we can help you achieve your marketing goals with our premium advertising solutions.
Our Past Partners
UnionPay (CUP)

UnionPay effectively leveraged luggage trolleys at Bali Airport to boost brand recognition and recall. By branding these trolleys, UnionPay ensured continuous visibility as travelers moved throughout the airport, consistently reinforcing their brand message and presence.
ICBC Bank

ICBC strategically placed advertisements at Jakarta Airport Terminal 2, along the arrival walkway, towards baggage claim. Featuring eye-catching light boxes, ICBC captivated the attention of the many passengers walking past, clearly conveying their message and leaving an impactful impression. This high traffic and prime location will surely allow the diverse audience passing by to capture key information, achieving optimum reach and reinforcing the brand’s message.
Get in touch with us now and take the first step towards a successful advertising campaign in one of Southeast Asia’s busiest airports!