Table top advertising is a popular marketing technique used by businesses in Singapore to promote their products or services to potential customers. It involves placing advertisements on the tables of coffeeshops, which are popular eating spots for locals and tourists alike. Hawker centres or Kopitiam are an integral part of Singapore’s culture and provide a unique opportunity for businesses to reach a diverse audience.
The Agency for Integrated Care (AIC) is a statutory board under the Ministry of Health in Singapore. AIC plays a vital role in supporting seniors to age in place, providing care for those with chronic illnesses, and enabling seamless transitions between care settings. AIC works closely with healthcare providers, community partners, and volunteers to provide holistic care for the elderly population.
The purpose of this blog post is to unveil the benefits of table top advertising with AIC at hawker centres in Singapore. In this blog post, we will explore how AIC’s table top advertising promoting its message and services to the elderly population. Additionally, we will discuss the advantages of table top advertising at hawker centres, its effectiveness, and its impact on the healthcare industry in Singapore.
A. Cost-Effective Advertising
One of the significant benefits of table top advertising at hawker centres is its cost-effectiveness. The cost of advertising on tables is relatively low compared to other forms of marketing, such as television commercials, billboards, and print advertisements. Therefore, it is an attractive option for small and medium-sized businesses with limited advertising budgets.
B. Targeted Advertising to Specific Demographics
Table top advertising allows businesses to target specific demographics. Hawker centres are known for their diverse customer base, including people of different ages, nationalities, and socio-economic backgrounds. By strategically placing advertisements on tables, businesses can reach their desired target audience effectively.
C. High Visibility and Exposure
Table top advertising provides high visibility and exposure to businesses. Hawker centres are usually crowded with people, making it an excellent opportunity for businesses to showcase their products or services to potential customers. Additionally, table top advertisements are within arm’s reach of customers, making it easy for them to take note of the business’s offerings.
D. Opportunity to Reach a Large Audience
Hawker centres are popular eating spots for both locals and tourists, making it an ideal location for businesses to reach a large audience. With thousands of people visiting hawker centres daily, businesses can reach a broader audience than other forms of advertising.
AIC is responsible for the coordination and integration of healthcare services for the elderly population in Singapore. They work closely with healthcare providers, community partners, and volunteers to provide holistic care for seniors.
AIC’s message and services are essential for the elderly population in Singapore. With an aging population, the demand for healthcare services for seniors is increasing. AIC provides a range of services, including home care, day rehabilitation, and nursing homes, to support seniors to age in place and maintain their independence.
AIC has been involved in table top advertising across 40 coffeeshops to promote their services to the elderly population. By strategically placing advertisements on tables, AIC has been successful in raising awareness of their services and encouraging seniors to take advantage of them. AIC’s table top advertisements have included information on their various services and how to access them.
AIC’s table top advertisements have been designed to catch the attention of hawker centre patrons. The advertisements include blue and yellow contrast background and a concise message that shows that AIC will take care of the elderly worries. This short and simple plus a dual-language message create a big impact for the elderly themselves and the working class as their target audience. They can easily read the message and scan the QR code to connect with AIC while waiting or finished their meal in the coffeeshops.
Targeted advertising is crucial for healthcare services, especially for the elderly population in Singapore. With an aging population, it is essential to reach out to seniors and inform them of the available services that can support their health and well-being. Table top advertising with AIC has been successful in targeting the elderly population and raising awareness of their services.
Outdoor advertising has proven to be an effective marketing strategy in Singapore’s healthcare industry. With its cost-effective nature and ability to reach a targeted audience, it is an ideal way to promote healthcare services. AIC’s success with their table top advertising campaign at hawker centres shows that this form of advertising can be an effective way to reach a large audience and raise awareness of healthcare services.
In conclusion, AIC’s table top advertising campaign at hawker centres has been successful in promoting their services to the elderly population in Singapore. Targeted advertising is essential for healthcare services, and table top advertising is an effective way to reach out to the right audience. Outdoor advertising has a bright future in Singapore’s healthcare industry, and it will continue to play a significant role in promoting healthcare services in the future.
Table top advertising at coffeeshops in Singapore offers significant benefits, including cost-effectiveness, targeted advertising, high visibility, and the opportunity to reach a large audience. These benefits make it an attractive option for businesses looking to promote their products or services to a diverse audience. Quickly contact us here to promote your business with tabletop advertising.
