InsightsUpside Down and Mirrored

Upside Down and Mirrored



Copenhagen Skatepark: Upside down and mirrored poster which are only readable in the puddle reflections which is ideal for an indoor skatepark.


Spotted via I Believe In Advertising


Reminds me of another great media execution by BMW using this mirror effect in one of the airports as shared in an earlier post. Brilliant.

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