It is indeed no doubt that everyone knows, or at least has seen billboards and other types of outdoor advertising, which is commonly known as Out-of-Home Advertising (OOH), especially with the vast number of people spending their time away from home – either meeting with clients, or even being stuck at the traffic jam. While it’s true that digital media has been one of the fastest-growing forms of advertising, the effectiveness of OOH advertising is undeniable, considering we’re living in a society with a high rate of mobility.
OOH advertising includes billboards, posters, bench advertising, airport ads, and many more. Unlike other types of media such as TV, radio, magazines, and newspapers, OOH is more efficient when it is located strategically, not to mention when the technology comes into play to create creative, eye-catching messages. In OOH advertising, creativity has always been the key to successfully capture people’s attention. Furthermore, it can also be located at the airport as it is able to reach wider audience to increase the awareness of the products advertised.
Why OOH? Perhaps this one question pops up in your mind while you’re looking for ways to advertise your product. And here are the reasons why OOH might be an ideal way for businesses to help them build a strong brand:
- Cost Effective
OOH is considered less expensive compared to other forms of media. Moreover, you will get larger Return of Investment (ROI) when you spend higher budget on OOH in an advertising campaign.
- Highly Impactful and Engaging
There is higher opportunity for businesses to reach large, targeted audience for an extended period of time. It has the ability to access the consumers that are difficult to reach such as busy business people as well as those lower income consumers, thus making OOH the ideal way to reach them.
- Happens 24/7
OOH is unavoidable as it can be experienced 24/7. It cannot be turned off and put down. Imagine the massive amount of people seeing the same advertisement for a period of weeks, months, and even years. Your brand name will stick into their minds and that’s where the engagement follows.
- New Technologies and Innovations
OOH advertising keeps up with their customer needs and advertising trends by taking their message further. This encourages people to think outside of the box to make various innovations that are engaging.
It doesn’t matter what type of business you are in, but every successful brand knows that investing in OOH advertising is far more persuasive and promising. It creates opportunities for marketers to build their brand awareness, to grab audience’s attention when they are away from home.