China’s electric vehicle (EV) industry is booming. Brands like BYD, NIO, XPENG, Zeekr, and AITO are no longer just dominating China’s domestic market — they are making bold moves to expand worldwide.In fact, China exported nearly 1.6 million EVs in 2023, a tenfold increase since 2018, and the momentum has only accelerated in 2025 as shipments continue to break records (Source: USITC, IEA).
Analysts are calling this surge the “EV export wave.” But exporting vehicles is only half the battle. Winning new markets requires something equally critical: building brand awareness and trust among consumers who may not yet know the brand story.
That’s where outdoor advertising (OOH) comes into play. For Chinese EV brands looking to establish a foothold in Southeast Asia, OOH in Singapore offers a powerful way to stand out. From large-format LED screen advertising to strategically placed lightboxes, outdoor campaigns help brands make a strong first impression in one of Asia’s most influential markets.
Singapore — A Strategic Launchpad for EV Brands Expanding Overseas
When Chinese EV brands evaluate international markets, Singapore consistently ranks as a top entry point for several reasons:
Regional Hub of Southeast Asia
Singapore is widely recognized as a business, finance, and tech hub for the region. Establishing visibility here not only reaches affluent local consumers but also positions the brand in front of international decision-makers and business travelers who pass through the city.High EV Adoption Rate
The Singapore government has set ambitious targets to phase out internal combustion vehicles and transition fully to EVs by 2030 (Source: Ministry of Transport, Singapore). This strong policy support creates an attractive environment for EV adoption, with infrastructure, incentives, and consumer awareness growing every year.Strong Spending Power
With one of the highest GDP per capita figures in Asia, Singapore consumers have both the appetite and resources to invest in premium vehicles. EV brands entering this market can align themselves with aspirational lifestyles.Reputation and Credibility
Launching in Singapore carries symbolic value. Singapore’s reputation as clean, innovative, and forward-looking enhances the credibility of brands that advertise and operate here.
It’s no surprise that global leaders like Tesla, BYD, and MG have already entered the market. For rising EV players from China, Singapore represents a golden opportunity to establish presence, strengthen reputation, and gain momentum before expanding further into Southeast Asia.
Why Outdoor Advertising Works for EV Brands
Unlike digital ads that can be skipped or blocked, outdoor advertising is impossible to ignore. For EV brands competing in a crowded market, OOH offers three key advantages:
High Visibility in Prime Locations
Large LED screen advertising on Orchard Road or Queensway Shopping Center puts EV brands in front of thousands of daily commuters, shoppers, and car buyers.Association with Prestige and Innovation
Being seen on Singapore’s most iconic billboards elevates brand image, signaling that the brand is serious, established, and global-ready.Proximity to Purchase Moments
Outdoor media placed near car dealership clusters — such as Alexandra Road, influences buyers when they are already in the mindset of comparing vehicles.
For EV brands entering Singapore, OOH is not just about awareness; it’s about connecting directly with the right audience in the right setting.
Recommended Outdoor Advertising Locations for EV Brands
To maximize impact, EV brands should focus on locations that align with their positioning and target demographics. Three stand out as particularly effective:
1. Orchard Road – The Heeren LED & Voco Hotel Lightbox Billboard
Situated in Singapore’s premier retail corridor, Orchard Road offers unparalleled exposure to high-income consumers and international visitors. Advertising at this location associates EV brands with luxury, innovation, and global lifestyle leaders, reinforcing a premium positioning.
2. Alexandra Road – Queensway Shopping Centre
Located within Singapore’s primary automotive cluster, this site provides direct access to consumers actively engaged in the car-buying process. Surrounded by established showrooms such as Mercedes, BMW, Hyundai, and XPENG, the QSC LED screen is strategically positioned to influence purchase decisions at the point of consideration.
3. Suntec City
As one of Singapore’s largest mixed-use complexes, Suntec City attracts a diverse audience of professionals, business travelers, and technology enthusiasts. For EV brands seeking to highlight innovation, sustainability, and smart mobility solutions, this location delivers strong alignment with a forward-looking, tech-savvy demographic.
Collectively, these sites provide EV brands with a balanced mix of prestige, precision targeting, and innovation-focused reach — ensuring campaigns resonate with both aspirational consumers and buyers actively considering an EV purchase.
Why Now Is the Perfect Time to Advertise in Singapore
The window of opportunity for Chinese EV brands is right now. Here’s why:
Competition Is Intensifying
As more EV brands enter Singapore and Southeast Asia, early movers enjoy stronger brand recall and loyalty. Waiting too long risks being overshadowed.Scarcity of Media Inventory
Prime outdoor advertising sites in Singapore are limited and in high demand. Securing a spot now ensures visibility during crucial market-entry phases.Shifting Consumer Perceptions
Chinese brands have rapidly improved in reputation, moving from budget options to serious global contenders. Strategic OOH in Singapore reinforces this shift by presenting brands on par with established global players.Converting Awareness to Sales
OOH doesn’t just build recognition — it influences purchasing decisions. By strategically placing campaigns near showrooms, retail clusters, and lifestyle hubs, EV brands can drive direct showroom visits and test drives.
With early action, Chinese EV makers can dominate the conversation, win consumer trust, and lay the foundation for long-term growth in Southeast Asia.
Your Next Step
China’s EV revolution is accelerating, and Singapore offers one of the most strategic gateways to global success. With its pro-EV policies, affluent consumers, and international influence, Singapore provides the perfect stage for Chinese EV brands to scale abroad.Through outdoor advertising, EV brands can capture attention, build awareness, and convert interest into real-world sales.
Partner with TPM Outdoor to secure premium outdoor advertising sites in Singapore. Contact us today to explore how we can supercharge your brand’s visibility and growth across Southeast Asia.
Email: ask@tpmoutdoor.com
Phone: +65 8812 0555 | +65 6273 0556
