Reaching the right audience has never been more important for recruitment platforms. In a competitive job market where professionals and employers are constantly seeking better matches, where an advertisement appears can matter just as much as what it says. Jobstreet’s recent tabletop sticker campaign in Singapore demonstrates this clearly. By selecting three high-value locations with distinct audience profiles and activating during a period when career decisions naturally peak, the campaign ensures relevance, visibility, and strong alignment with audience intent.
The period between late Q4 and early Q1 is consistently one of the busiest seasons for job movement. Many employees reflect on their career paths, while companies plan their hiring needs for the new year. Jobstreet’s decision to roll out tabletop stickers during this period positions its message directly in front of individuals already primed for job seeking or talent acquisition. Combined with carefully chosen F&B locations such as Timbre+ One North, Tanjong Pagar Plaza Market & Food Centre, and People’s Park Centre, the campaign connects with professionals when they are relaxed, unhurried, and naturally engaging with their phones during lunch breaks.
Three High-Value Locations With Distinct Audience Behaviors
Jobstreet’s tabletop sticker activation leverages three strategically selected locations. Although both are lunchtime hubs, each attracts audiences with different roles, motivations, and decision-making influence.
Timbre+ One North is one of Singapore’s most distinctive dining hubs. It sits within the One North business park, which is home to tech firms, research institutes, media companies, and creative start-ups. Its container-park design and vibrant mix of food concepts draw a diverse crowd of young professionals, engineers, researchers, and start-up teams throughout the day.
With extended lunch dwell times and high mobile usage, Timbre+ One North offers an ideal environment for job seeker messaging. Recruitment content delivered through tabletop media naturally resonates with this opportunity-driven audience.
Understanding the Urban Flow Between Tanjong Pagar Plaza and People’s Park Centre
Dual-Creative Strategy Designed for Different Audience Needs
A key strength of this campaign is Jobstreet’s use of two distinct creatives, each tailored to a specific audience group within the hiring ecosystem. By delivering separate messages for job seekers and employers, the campaign ensures that viewers receive content that feels timely, relevant, and actionable.
This dual-creative approach is especially effective at Timbre+ One North, where both audiences are present. It is also effective at Tanjong Pagar Plaza Market & Food Centre and People’s Park Centre, where employer-focused messaging aligns well with the corporate crowd.
Creative Targeted at Job Seekers
The job seeker artwork speaks directly to individuals who are exploring better opportunities or considering a career move. The headline “Shopping for the right job?” uses a relatable visual scenario to spark self-reflection and inspire action. The tone is approachable and empowering, reminding viewers that meaningful opportunities are within reach.
A prominently displayed QR code enables diners to scan and instantly browse available roles. This makes it easy for young professionals, fresh graduates, and mid-career individuals to explore openings during their lunch break. This creative performs particularly well at Timbre+ One North, where the audience skews younger and tends to be highly engaged with career growth.
Creative Targeted at Employers and Hiring Teams
The employer-focused artwork addresses the challenges companies face when searching for suitable talent. The headline “Skip the queue for the right match!” highlights speed, efficiency, and access to Jobstreet’s large pool of active job seekers. The visual reinforces the idea of moving ahead quickly to find the right fit.
A prominently placed QR code encourages immediate interaction, allowing managers, team leads, and business owners to explore candidate options with minimal effort. This creative delivers strong relevance in both locations.
Examples include:
At Timbre+ One North, where start-up founders, tech leads, and creatives often handle hiring responsibilities.
At Tanjong Pagar Plaza Market & Food Centre and People’s Park Centre, where corporate professionals are directly involved in recruitment decisions.
Why Tabletop Stickers Works Well for Recruitment Campaigns
Tabletop advertising is one of the most effective formats for reaching working professionals. Unlike fleeting digital ads, tabletop stickers remain in a diner’s field of vision for the entire duration of their meal, which typically lasts between 20 and 40 minutes. This extended dwell time ensures the message is not only noticed but also absorbed.
Lunchtime behavior further strengthens the format’s impact. People naturally use this downtime to scroll through their phones, check social media, or browse job portals. This creates an ideal environment for QR code engagement, enabling both job seekers and employers to take immediate action without interrupting their routine.
Tabletop stickers also deliver consistent and repeated visibility. Regular diners encounter the same message several times per week, reinforcing brand recall and building familiarity. These are key components of effective recruitment marketing.
Matching the Message With the Environment
Contextual alignment plays an important role in advertising success. When a message fits the environment, it feels natural, relevant, and timely.
Jobstreet’s placements demonstrate this clearly:
Job seeker messaging performs best in tech-driven and youth-focused hubs such as Timbre+ One North.
Employer-focused messaging excels in the Central Business District, where management-level professionals gather.
When the environment and audience mindset align, attention, recall, and engagement all increase. Viewers feel the message is immediately useful, which results in a higher likelihood of QR scans and on-the-spot browsing.
This illustrates the power of contextual advertising. The placement strengthens the message, and the message enhances the placement.
When Ads Meet the Right Audience at the Right Time
Jobstreet’s tabletop activation at Timbre+ One North and Tanjong Pagar Plaza Market & Food Centre and People’s Park Centre shows how the right placement can elevate a recruitment message. By launching during a high-intent career planning period and aligning each creative with the mindset of the audience, the campaign becomes timely and relevant.
Through effective creative segmentation and strategic location selection, Jobstreet successfully reaches job seekers who are ready for their next move and employers who are searching for the right talent.
Contact The Perfect Media for tailored tabletop advertising and strategic Out-of-Home solutions across Singapore:
Email: ask@tpmoutdoor.com
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