Insights Cannes Lions Awards Screening 2010
Cannes Lions Awards Screening 2010

Cannes Lions Awards Screening 2010

Had the pleasure to be invited to the Cannes Lions Awards Screening 2010 organised by the Singapore Advertisers Association on Oct 14 2010. It was a great showing and more importantly, the insights shared during the judges’ panel. Some comments from the judges’ panel that I remember include:


  • Emergence of a new medium – The Audience. Whereby the audience become the communicators of the message in Nokia’s “The World’s Biggest Signpost”.
  • Creating “Contagious Ideas”
  • Even the best creative directors cannot force the clients to take risk; however, it is with the recession that clients are more open to explore new ways of getting the message out within a well-managed budget.
  • With so many filtering mechanisms available to the audience, the audience makes the choice to want to watch the advertisement. Thus a good advertisement will be able to give the audience a laugh or some useful consumer insight that the audience wants to know ie. Old Spice “Smell Like A Man”The Cannes Lions Awards Screening 2010 was a fun and insightful afternoon thanks to the Singapore Advertisers’ Association.More pictures from the Cannes Lion 2010 from Ads Of The World


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