Looking to boost brand awareness during Deepavali, Singapore’s season of light and celebration? Deepavali 2025 Little India advertising offers a powerful opportunity to reach millions of engaged shoppers, families, and tourists—right when they’re ready to connect, shop, and celebrate.
With foot traffic previously reaching over 5 million visitors during the 2023 Deepavali season—according to the Little India Shopkeepers and Heritage Association (LISHA)—this proves the immense draw of the festival. Deepavali this year, taking place from 18 to 22 October with the main celebration on 20 October, is the perfect window to capture massive audience attention. For brands looking to gain high exposure, investing in OOH advertising during this period is not only timely—it’s a smart and results-driven move for any brand aiming to shine during the most celebrated time of the year. (Source on sgindian.com)
Why Deepavali Billboard Advertising Delivers Results
Deepavali, also known as the Festival of Lights, represents new beginnings, prosperity, and connection. The streets of Little India transform into a festive playground filled with light installations, bazaars, performances, and joyful spending.
Here’s why smart brands invest in Deepavali 2025 billboard campaigns:
Access to 5M+ high-intent festival-goers
Audience actively shopping for gold, fashion, gifts, food, and services
Visually dynamic backdrops ideal for brand storytelling
Slow-moving foot traffic ideal for high dwell time and strong brand recall
These factors combine to create an uplifting and high-energy environment where your message truly stands out and resonates. Whether you’re aiming to foster emotional connections, boost footfall, or generate measurable sales, Deepavali in Little India offers the ideal convergence of timing, visibility, and vibrant audience engagement.
It’s more than just placing an ad—it’s about becoming a meaningful part of a beloved cultural celebration. By joining the Deepavali festivities, your brand builds positive sentiment, strengthens community presence, and leaves a lasting impact during one of Singapore’s most celebrated seasons.
Prime Billboard Locations by The Perfect Media
The Perfect Media offers premium billboard placements across Little India. Each site is selected for maximum visibility and matched with smart creative strategies based on local behaviors, shopper intent, and movement flow.
Centrium Square A & B – Main Artery to Festival Core
Located on Serangoon Road, these dual-sided billboards serve as the main gateway into Little India. Positioned directly opposite City Square Mall and the Farrer Park MRT station, and just a short walk from Mustafa Centrex and the bustling night market zone, this prime spot captures heavy vehicle and pedestrian traffic throughout the day.
Centrium A: Ideal for high-impact brands looking to reach consumers entering the festival district. Great for gold retailers like Joyalukkas, telcos like Singtel, or remittance services like Wise.
Centrium B: Strategically located just above Annapoorna (Pure Vegetarian) and directly across from City Square Mall, near Hotel Novotel, this billboard enjoys excellent visibility in a high-traffic zone. With steady pedestrian and vehicle flow, it’s a prime location for brands aiming to connect with a vibrant and multicultural audience during Deepavali.
Centrium Square A & B offers brands a rare opportunity to dominate one of Singapore’s most culturally vibrant districts. Its vantage point captures audiences at a transitional moment—moving from the city’s commercial areas into the heart of Little India—where attention is heightened, and purchase intent is strong. The lively mix of cultures, festive energy, and steady traffic flow create the perfect backdrop for impactful campaigns that resonate emotionally while driving measurable engagement.
Jalan Besar Plaza – Commuter Convergence Zone
Serving as the connector from Lavender and Rochor into Little India, Jalan Besar Plaza sees strong daily traffic from local communities and professionals commuting into the district.
Highly effective for banks, electronics, fashion, and data providers.
Also ideal for B2B brands looking to build credibility and visibility.
A great opportunity for mass-market campaigns that demand wide daily reach
Jalan Besar Plaza’s position makes it a natural touchpoint for diverse audiences in transit, allowing brands to capture attention at a moment when viewers are receptive to clear, compelling messages. The mix of steady weekday traffic and heightened festive movement gives campaigns here both consistency and seasonal uplift, making it an ideal choice for advertisers aiming to build brand familiarity and trigger timely action.
Mustafa Centre Billboard – Retail Powerhouse
Mustafa Centre stands as the most iconic retail destination in Little India, operating 24/7 and drawing consistent crowds, especially during Deepavali. Shoppers flock here for gold, gifts, fashion, and festival essentials—making it a strategic billboard site for brands looking to tap into high-intent festive traffic.
Perfect for jewellery, gifts, fashion, and travel.
Long dwell time means high brand exposure and memorability.
As one of Singapore’s busiest retail landmarks, Mustafa Centre attracts a constant stream of both local shoppers and international visitors, creating an environment where advertisements benefit from prolonged exposure and high engagement potential. Its 24/7 operating hours and prime position during the Deepavali season ensure that campaigns placed here tap into sustained footfall and peak festive traffic, making it an exceptional site for driving immediate interest and long-term brand recall.
Syed Alwi Road – Hidden Goldmine
A high-visibility corridor for both private vehicles and ride-hailing traffic, Syed Alwi Road leads directly into the vibrant core of Little India. Its steady flow of festive-bound audiences makes it ideal for brands offering time-sensitive promos, travel deals, or QR-driven engagement strategies.
A strategic fit for travel, fintech, QR-based offers, and time-sensitive deals.
A high-visibility corridor for both private vehicles and ride-hailing traffic, Syed Alwi Road leads directly into the vibrant core of Little India. Its steady flow of festive-bound audiences makes it ideal for brands offering time-sensitive promos, travel deals, or QR-driven engagement strategies. The location’s continuous exposure and direct connection to key cultural and retail hubs ensure that campaigns gain maximum visibility and strong recall during peak festive activity, making it a reliable choice for brands aiming for impactful results.
Read also: Winning the Right Audience: How CMB Targets Chinatown for Maximum Impact — a case study in turning location into results.
Turn Billboards into Interactive Checkpoints
As a closing touchpoint, consider integrating your billboard campaign with a gamification concept like LISHA’s Deepavali Treasure Hunt—an exciting event that brings thousands into active exploration. In previous years, such as 2023, the event was held across two weekends in October, with stations located throughout the Little India precinct. (Source on sgindian.com)
Sponsor a treasure checkpoint near your billboard
Use QR codes to drive interaction or deliver clues
Build shareable moments by linking your brand to Tekka Raja mascots or themed clues
By tying your billboard to an interactive activity, you transform passive viewers into active participants. This not only increases dwell time and recall but also boosts brand affinity as participants associate your brand with a fun, rewarding experience. Such gamified engagements can amplify social media exposure, as visitors are more likely to share their progress or photo moments online—expanding your reach beyond the physical event space. Ultimately, this approach can lead to higher footfall, stronger emotional connection, and measurable uplift in campaign engagement metrics.
Read also: F1 Singapore: The Ultimate Outdoor Advertising Opportunity with The Perfect Media — Leverage this global event to boost your outdoor advertising impact.
Strategic Campaign Windows to Maximize Impact
To fully leverage Deepavali 2025 advertising opportunities, strategic timing is essential. Running your campaign across the full festive period allows you to capture early excitement, peak celebration energy, and the extended attention span of post-festival audiences. Starting early helps build brand awareness ahead of the clutter, influencing consumer decisions during the critical planning and shopping phase. Meanwhile, extending your campaign beyond the main day ensures your message stays relevant, especially for services and offers that remain in demand after the celebration. By aligning your campaign window with consumer behavior patterns, you can maximize both visibility and impact throughout the Deepavali season.
Limited availability: Billboard slots often sell out by August. Secure your preferred location early to lock in your Deepavali 2025 visibility.
Frequently Asked Questions
When should I book my Deepavali 2025 billboard in Little India?
We recommend securing your spot by August to ensure top-tier visibility and location.
What types of brands benefit most from Deepavali advertising?
Brands in gold & jewellery, telecom, travel, food, remittance, and fashion perform strongly due to seasonal demand.
Can I include QR codes or interactive content?
Yes—QR codes, hashtags, and giveaways increase engagement and trackable results.
What if I need a shorter campaign?
Custom durations are available, but a 1-month flight is best for brand recall.
Are exclusive billboard locations still available?
Yes, but inventory is limited. Contact us early to lock in the best site.
Supercharge Your Deepavali 2025 Visibility with The Perfect Media
Be more than a brand—be part of the celebration. Whether you’re targeting festive shoppers, digital natives, or global travelers, The Perfect Media delivers unmatched reach through high-impact Deepavali billboard advertising in the heart of Little India.
Limited billboard slots available — Secure yours before they’re fully booked!
📧 ask@tpmoutdoor.com
📞 +65 8812 0555 | +65 6273 0556
