In today’s competitive retail and lifestyle landscape, brands are constantly seeking ways to build meaningful connections with their audience — not just online, but on the ground. When done right, a single activation supported by digital billboard advertising can evolve from a standalone event into a broader, culture-driven campaign.
This July, Limited Edt, one of Singapore’s leading sneaker retailers and a tenant at Queensway Shopping Centre, hosted One Spot All Styles — a skate culture event designed to engage, energise, and inspire their core audience.
A Sneaker Staple with Cultural Credibility
Limited Edt has been a key player in Singapore’s sneaker and streetwear scene since 2003. With concept stores across Singapore and exclusive collections from brands like Nike Tier 0, Adidas Consortium, New Balance Made in USA/UK, and more, the brand has built a loyal following through a blend of retail innovation and culture-driven marketing.
As a tenant at Queensway Shopping Centre, Limited Edt is embedded in a mall known for its deep roots in sports, skate, and sneaker culture. This made it the perfect location to launch a culturally relevant activation targeted at youth and lifestyle audiences.
Blending Retail and Skate Culture in One Activation
The aim of this campaign was to connect with Gen Z and millennial audiences through skate culture, drive awareness of the Limited Edt Queensway Shopping Center outlet, and deliver a memorable community experience.
The team planned a two-part event on Saturday, 12 July:
Skate Clinic (3 to 5 PM): An introductory session offering beginners the opportunity to learn basic skateboarding skills from experienced instructors
Skate Jam (5 to 7 PM) : A dynamic showcase of live demonstrations, open participation, and cultural exchange within the skating community
Brand partners including Monster Energy, New Balance, Skate Space, and Hard 2 Find brought additional energy through giveaways, product booths, and content.
What began as a store-led initiative by Limited Edt evolved into a full-scale, community-oriented event — attracting sneaker fans, skaters, and lifestyle audiences, and reinforcing the brand’s role at the centre of Singapore’s street culture.
LED Screen Advertising at Queensway Shopping Centre: A Strategic Location for Retail Impact
Queensway Shopping Centre has long been one of Singapore’s most iconic destinations for sneakers, sports gear, and subcultural style. It’s also home to The Perfect Media’s digital LED screen, strategically located at the mall’s entrance.
For Limited Edt’s campaign, this digital screen played a critical role in:
Capturing attention beyond the storefront
Amplifying footfall from commuters and pedestrians
Extending the campaign’s visibility to the wider neighbourhood
In a high-traffic retail environment, location matters. This screen allowed Limited Edt to break through the visual clutter and deliver a consistent, high-impact presence in the lead-up to and during the event.
Full Journey Support with LED Billboard Advertising
To maximise awareness and support each phase of the campaign, a phased outdoor media strategy was deployed using the digital LED screen.
Pre-Event: Content Production on 3 July
To help Limited Edt generate campaign assets, we ran a dedicated one-hour LED loop tailored to their video production needs. This allowed their team to capture dynamic footage of their campaign visuals displayed in real-time — providing authentic, high-quality content for social media, influencer posts, and in-store screens.
Live Event Day Exposure: 12 July
On the event day itself, the screen carried live event visuals, brand messaging, and partner callouts, giving the activation a prominent presence even for those not at the skate area. This visibility encouraged real-time participation and drew more foot traffic toward the venue — creating a seamless link between street activation and storefront.
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Measurable Brand Impact Through Strategic OOH Integration
By combining street-level cultural relevance with targeted out-of-home media, Limited Edt successfully bridged community engagement and retail visibility in a single campaign.
Expanded Event Reach Beyond the Storefront
The LED screen amplified event visibility, capturing the attention of passersby and commuters beyond those already attending — driving greater awareness and interest throughout the day.Deeper Brand Connection with Target Communities
The event brought together sneaker enthusiasts, skaters, and street culture audiences — reinforcing Limited Edt’s position within the local lifestyle scene and building a stronger community presence.Authentic Content Creation Opportunities
Pre-event LED exposure enabled the Limited Edt team to capture campaign visuals directly on location, generating authentic, high-quality assets for social media, influencer posts, and in-store display.Multi-Touchpoint Campaign Impact
From awareness-building prior to the event to spontaneous attendance and post-event content, the layered use of digital out-of-home (DOOH) allowed Limited Edt to generate momentum across the full campaign cycle.
This shows how a strategic approach to LED screen advertising — even without a large media buy, can deliver measurable branding benefits when paired with relevant cultural programming and a well-chosen location.
Bringing Brands Closer to Audiences, the Perfect Way
Limited Edt’s One Spot All Styles event demonstrates the power of combining a culturally relevant activation with strategic outdoor media. With The Perfect Media’s support, a single retail initiative was elevated into a full-scale, cross-platform experience that resonated far beyond the store and deep into the community it was built for.
If you’re planning a brand activation, event, or store campaign, The Perfect Media can help you create visibility where it matters most. From digital LED screens to flexible OOH media planning, we partner with retail brands to drive real-world engagement.
Email: ask@tpmoutdoor.com
Phone: +65 8812 0555 | +65 6273 0556
