We GRABbed your attention along your journey
During festive seasons, GRAB launches special tariff promotions aimed at their target users. The Perfect Media is fully equipped to support GRAB’s campaign needs by delivering strategic, high-impact exposure across Indonesia. especially at key travel hubs like Batam International Airport and Batam International Ferry Terminal. These high-traffic transit points offer prime opportunities to engage travelers at multiple stages of their journey and ensure GRAB’s message is seen first—right where it matters most.
We distributed their ads across premium passenger exit points, starting with maximum visibility at Hang Nadim Batam Airport. Our LED screens are strategically positioned above all arrival baggage conveyor belts, featuring four bright, double-sided screens that guarantee your message gets noticed.
Who could miss your message in a location like this?
It’s clear that perfect advertising placements make your message highly visible and impossible to ignore. The Perfect Media consistently conducts thorough research on passenger journeys to identify the best locations that capture attention throughout their international travel experience. It is also a final call to action (CTA) to remind passengers to order GRAB instead of Gojek, Go-BlueBird, Maxim, Indrive, and the local taxis.
This competitive edge becomes even more important in a market where multiple transport options are actively vying for passenger attention. In Batam, aside from GRAB, passengers are also frequently exposed to other ride-hailing and transport services such as Gojek, Go-BlueBird, Maxim, Indrive, and various local taxi operators. Hang Nadim International Airport serves not only as an entry point but also as a strategic transit hub for passengers from surrounding regions. Many travelers use this airport as a stopover before continuing their journey by land or ferry—especially to destinations like Tanjung Pinang, Karimun, or other cities in the Riau Islands, where direct flight connections are still limited. By delivering GRAB’s message at this key decision-making moment, The Perfect Media ensures strong brand recall, elevates top-of-mind awareness, and enhances user conversion. These perfectly timed and well-placed ads empower travelers to confidently choose GRAB over competing services for a safe, convenient, and trusted ride to their next destination.
From Batam Airport, targeting arriving passengers needing a ride or a cab to Batam Centre Ferry Terminal, focusing on tourists seeking transportation to explore Batam City, whether for shopping, sightseeing, or visiting entertainment centers, our placements ensure maximum exposure. This entire area is well covered by GRAB services, which are easy to book and trusted for safe travel across the city.
Here’s another example of a perfect advertising placement: the ideal spot to wait after an international cross-border trip, the Meeting Point.
The Perfect Media displays wall mural sticker ads right at the Arrival Meeting Point, located next to the Arrival Exit. This is where arriving passengers wait to reunite with their groups before taking a cab or getting picked up.
Who is the target audience? Tourists traveling between Singapore, Malaysia, and Southeast Asia, as well as local passengers returning home from trips to Singapore and Malaysia via Batam Centre towards other destinations in Riau such as Pekanbaru, Palembang, Dumai, and Bengkalis, and within the Riau Islands province—the major cities such as Batam, Tanjung Pinang, and Karimun.
After gathering at the Meeting Point, your brand continues to appear with consistent messaging at the Arrival Waiting Area through a large-format wall mural sticker. Strategically positioned along the main walking path—right where passengers wait for their companions, collect their baggage, or exchange currency—this eye-catching visual ensures maximum exposure before travelers proceed to the vehicle pick-up zone. With its prominent placement and vibrant design, the wall mural captures attention naturally and repeatedly, making it a powerful tool to reinforce brand messaging, build top-of-mind awareness, and drive call-to-action (CTA). With so many people stopping here, it naturally becomes a place where your message is seen and remembered. GRAB gains a clear first-mover advantage by being the first brand passengers notice—before they’re approached by local taxi drivers or see offers from other competitors like Gojek, Go-BlueBird, Maxim, or In Drive. This early visibility builds top-of-mind awareness, creates a strong brand connection, and increases the chances of user conversion right when travelers are deciding how to continue their journey.
After gathering at the Meeting Point, your brand continues to appear with consistent messaging at the Arrival Taxi Stand/Pick-Up point through a medium-sized wall-mounted lightbox ad. Positioned right next to the passenger queue, this placement captures the attention of travelers as they wait for their cabs or rides to their next destinations. The dwell time in this area provides an excellent opportunity to engage passengers and effectively convey your message.
Media Placement Ads Timeline at Batam International Airport and Batam International Ferry Terminal
This project began with a brief from GRAB’s marketing communication team to create an in-journey media placement covering all exit points at airports and international ferry terminals during festive seasons, New Year, and Hari Raya holidays, targeting their key market users.
We started with thorough research to identify where most target users arrive from and their travel routes to Singapore or Malaysia. Based on this, we proposed optimal sites along the journey for Indonesian citizens, supported by detailed passenger traffic data.
Next, we carefully managed the budget to maximize campaign reach by placing ads in the most strategic locations. Once the budget and placements were approved, we secured all necessary permits and completed content vetting before proceeding with production and airing of the visuals.
The final step involved delivering comprehensive completion reports and conducting monthly inspections to ensure every campaign maintained perfect visibility. As one of the trusted agencies licensed to operate in sensitive and restricted areas, we guarantee secure and safe installation at busy international ferry terminals.
Total Timeline:
Pre-works:
Check and content vetting by government authorities
Advertising permit approval and tax payment
Production of wall mural stickers and content uploading for LED screens
Work permit submission and safety briefing with Batam Centre Ferry Terminal Authority and Batam Airport Authority
On-site work:
High-resolution printing and edge finishing
On-site delivery and nighttime installation
Quality checks, safety handover, and completion reporting
What We Delivered End-to-End
The Perfect Media managed the entire project lifecycle seamlessly under one roof:
✅ Advertising Permits and Tax
The Perfect Media handled all regulatory paperwork and secured necessary approvals.
✅ Advertising License Acquisition
Managed all legal permits required for compliant display.
✅ Large-Format Printing
Produced vibrant, weather-resistant banners using high-resolution printing technology.
✅ Installation
Executed swift and safe mounting by our experienced in-house access team.
✅ Maintenance & Rectification
Provided fast-response support to address any issues promptly.
✅ Dismantling & Clean-Up
Removed and disposed of banners after campaign completion with zero disruption.
Results & Campaign Impact
The banner launched just in time for GRAB’s major campaigns and successfully
Increased direct orders from Indonesian passengers and foreign tourists by raising awareness that GRAB app services are readily available and easy to use in Batam.
Boosted brand awareness ahead of every GRAB special promotion.
Strengthened brand trust through a premium and professional presentation.
Why This Project Stands Out
Prime visibility at the busiest ferry terminal and airport in Batam, Indonesia
Strict compliance with fast turnaround times
Zero on-site delays or safety issues
Seamless integration with the overall campaign timeline
This is The Perfect Media Standard:
✔️ Comprehensive services under one roof
✔️ Expertise in large-format and façade signage
✔️ Fully license-compliant from start to finish
📣 Ready to make your Brand promotion GRAB all the Attention?
Whether you’re planning a campaign, media placement (static or digital), or large or small budget, our team is ready to help you plan media placements in perfect spots that combine aesthetics with passenger safety. This commitment made our GRAB in-journey project a standout success story.
📧 Email: ask@tpmoutdoor.com
📞 Phone: +62 8117 7478 88
