The Formula 1 Singapore Grand Prix is more than just a race—it’s one of the world’s most electrifying sporting spectacles. Since its debut in 2008 as the first Formula 1 night race, it has become a cultural landmark, transforming Singapore into a dazzling stage where sport, lifestyle, entertainment, and business converge.
This October (3–5 October 2025), the Marina Bay Street Circuit will once again come alive under the floodlights, attracting hundreds of thousands of race enthusiasts, global tourists, and corporate leaders from across the world. Year after year, the event delivers a unique mix of glamour and adrenaline, making it one of the most anticipated races on the F1 calendar.
For advertisers, the Singapore Grand Prix presents a golden opportunity to capture attention. The island city turns into a festival ground, with heightened foot traffic not only near the circuit but across Singapore’s key lifestyle and business districts.
Why F1 Singapore Is a Brand Magnet
The Singapore Grand Prix is unique because it extends beyond Marina Bay. With international stars headlining concerts, bustling nightlife, and fans exploring the city, the race fuels activity across the island. From shopping in Orchard to entertainment in HarbourFront, Singapore becomes a 24/7 stage for brand storytelling.
Advertising during F1 weekend lets you:
Reach affluent tourists, global executives, and F1 fans in one concentrated period
Tap into a global broadcast audience while dominating local footfall hotspots
Align with the excitement of world-class entertainment and lifestyle experiences
It’s not just about being seen. It’s about being remembered.
The Perfect Media’s Premium Locations for F1
voco Orchard – Newly Launched Static Billboard
The newest jewel in our Orchard portfolio, the voco Orchard static billboard brings bold visibility to one of Singapore’s most prestigious retail and lifestyle corridors. Situated directly along Orchard Road and facing Palais Renaissance, this high-profile location captures both pedestrian and vehicular traffic in the city’s luxury district.
Surrounded by five-star hotels, embassies, and flagship retail stores, voco Orchard attracts a premium demographic of global tourists, business travellers, and affluent locals. It is an address synonymous with sophistication—making it the perfect backdrop for luxury fashion houses, fragrances, watches, and automotive campaigns.
This newly launched site gives brands the chance to stand out in a fresh, high-profile location just in time for F1 2025
The Heeren – Orchard Road’s Iconic Digital Screen
The Heeren’s towering digital LED screen has become a recognisable beacon in the heart of Orchard Road. With its prime frontage and high dwell-time visibility, the screen is a magnet for both daily shoppers and weekend crowds.
What sets The Heeren apart is its ability to deliver dynamic digital storytelling. Advertisers can leverage bold visuals, motion graphics, and even 3D anamorphic content to stand out from static clutter. During F1 week, Orchard Road experiences a surge in tourist and local footfall, with visitors indulging in shopping, dining, and entertainment between race events.
For brands looking to make a splash with immersive, tech-forward creative, The Heeren provides the stage. Its central position ensures content isn’t just seen—it’s remembered, photographed, and shared.
Global players like HSBC and Saint Laurent have trusted The Heeren for impactful campaigns that dominate Singapore’s retail and entertainment hub.
Suntec City – At the Heart of the Circuit
Suntec City is both a commercial powerhouse and a race-week hotspot. Its proximity to the circuit means it captures traffic from F1 fans, concertgoers, and business visitors alike.
The Big Picture at Suntec Convention Centre: One of Singapore’s largest indoor digital displays, previously used by brands such as Tourism Australia and Crunchyroll.
Nicoll Corner at Stamford Grandstand: A highly visible site within direct line of sight of one of the circuit’s most thrilling turns, where race drama unfolds and broadcast cameras linger.
For brands, Suntec offers unmatched synergy between on-site race action and high-value urban audiences.
Winning Strategies for F1 Advertising
To stand out during the busiest weekend on Singapore’s calendar, brands need more than placement — they need precision:
Choose High-Emotion Zones: Suntec Nicoll Corner and Orchard Road hotspots put you where energy and foot traffic peak.
Go Bold with Creative: High-contrast, adrenaline-fueled designs mirror the pace of F1.
Own the Moments: Sync campaigns to qualifying rounds, race night, and headliner concerts for maximum impact.
Speak to Global Audiences: Craft messages that resonate with tourists, executives, and fans alike.
Leverage DOOH: Real-time countdowns, promos, or dynamic visuals keep campaigns fresh and engaging throughout the weekend.
Proven Results with The Perfect Media
From Tourism Australia’s “Drive the Dream” campaign at Suntec to HSBC’s global creative at The Heeren, leading brands have used The Perfect Media to dominate F1 Singapore. The formula is simple: prime locations, timed messaging, and unmatched visibility.
By activating with The Perfect Media, you’re not just buying ad space — you’re buying into the energy of Singapore’s biggest international weekend.
Be Part of the Spotlight
The Formula 1 Singapore Grand Prix is more than a race. It’s the stage where Singapore shines brightest — and where your brand deserves to shine too.
With premium sites at Suntec City, Orchard Road (The Heeren and Voco Orchard), The Perfect Media positions your campaign at the heart of the action.
📧 Email: ask@tpmoutdoor.com
📞 Phone: +65 8812 0555 | +65 6273 0556
F1 Singapore 2025 is coming. Make every second count.
