It is a long stretch of festivities again and while many are enjoying, some few people may be grieving over unnecessary accidents just because of “THAT PINT”. While the Singapore Police Force and the Traffic Police of Singapore has done much both in terms of enforcement and attention grabbing outdoor advertisements to discourage drink driving, it does not provide the high shock impact as the following:
‘Man in a pint glass’ In the United Kingdom, the Department for Transport trapped an actual convicted drunk driver in a giant pint glass as part of its Christmas 2007 campaign against drink driving. The Leo Burnett Group produced the 7ft tall replica pint glass with a man “trapped” inside.
Via: Brand Republic and Adgoodness
Date: Dec 2007
Location: United Kingdom
Intention: Show how drinking and driving can come between “you” and Christmas