Airport advertising is one of the most effective forms of Out-Of-Home (OOH) marketing in Sri Lanka, offering brand exposure to high-value international travelers. With millions of passengers passing through Bandaranaike International Airport (BIA) annually, these transit points serve as strategic advertising hubs for brands looking to connect with international tourists, business professionals, and high-net-worth individuals. The growing demand for airport advertising in Sri Lanka, the upgrade of advertising formats from LED screens to static lightboxes, and the industries poised to benefit from this OOH media opportunity is amazing.
Why Choose Airport Advertising in Sri Lanka?
Sri Lanka’s airports serve as crucial gateways to the island’s growing tourism and business sectors. Unlike roadside billboards that rely on fleeting exposure, airport advertising provides prolonged dwell time, with passengers spending 1–3 hours in the terminal. This ensures repeated exposure and high recall value.
Airports also project an aura of trust, affluence, and exclusivity. Brands that advertise in these spaces have high recall benefit for being premium and credible, which is ideal for luxury, travel, financial, and technology sectors. This environment allows businesses to target distinct consumer groups, including domestic travelers, international tourists, and corporate executives reaching B2B decision makers. Digital targeting further enhances the ability to tailor messaging for specific flights or demographics. Unlike other OOH locations with peak-hour visibility fluctuations, airport advertising provides round-the-clock exposure, ensuring consistent brand engagement with travelers from different time zones.
Key Airport: Bandaranaike International Airport (BIA)
Sri Lanka has experienced a strong rebound in international passenger traffic since the COVID-19 pandemic. Overall international passenger arrivals surged by over 62% in 2023 compared to 2022, with Colombo’s Bandaranaike International Airport (BIA) leading the recovery. This upward trend is expected to continue in 2024 as Sri Lanka strengthens its connectivity across Asia, the Middle East, and Europe.
Sri Lanka’s largest airport, BIA handled approximately 8.5 million passengers in 2024, marking a significant increase from 5 million in 2022. The airport saw 84,789 aircraft movements, processed 193,873 metric tons of cargo, and facilitated 758,681 transit passengers.
BIA is continuously expanding to accommodate the growing demand. Terminal 1, the existing international terminal with 12 gates, has been operational since 1967. Terminal 2, currently under construction, is expected to be completed in 2025 and will feature 8 gates and 14 passenger boarding bridges. Terminal 3, dedicated to domestic flights, opened in 2012 and enhances connectivity within Sri Lanka.
Top International Airlines by Passenger Volume at BIA:
SriLankan Airlines – The national carrier remains the leading airline by volume, connecting Colombo with major cities across Asia, the Middle East, and Europe.
Qatar Airways – Offers daily flights to Doha with onward connections to Europe and North America.
Emirates – Provides premium connectivity between Colombo and Dubai with strong passenger traffic from business and luxury holiday segments.
IndiGo – A key low-cost carrier serving Indian inbound tourists, now operating multiple daily flights.
Singapore Airlines – Connecting Colombo to Southeast Asia and beyond via Changi Airport.
Turkish Airlines – Increasing its frequency due to rising interest from European travelers.
Air India and Vistara – Catering to the robust India–Sri Lanka tourism and business traffic.
New and Upcoming Airlines at BIA:
Jetstar Asia – Recently launched direct flights from Singapore to Colombo, catering to budget-conscious travelers and business commuters seeking efficient regional connectivity especially towards Australia and popular destinations like Bali, Melbourne and Laban Bajo.
FlyDubai – Connecting Colombo to the UAE’s second hub, offering convenient links to Central Asia and Eastern Europe.
Jazeera Airways – A rising regional player offering budget connections between Kuwait and Colombo.
AirAsia X – Reintroduced long-haul low-cost services connecting Colombo to key Southeast Asian destinations such as Kuala Lumpur and Bangkok.
Batik Air Malaysia – Expanding into South Asia, this carrier provides seamless connections through its Kuala Lumpur hub.
Azerbaijan Airlines (AZAL) – Recently launched flights linking Colombo to Baku, opening a new market corridor between Central Asia and South Asia.
Arkia Israeli Airlines – Announced seasonal charter operations targeting high-end leisure travelers from Israel.
Red Wings Airlines – Increasing charter flight frequency from Russia as inbound travel from Eastern Europe grows steadily.
Key Industries Benefiting from Airport OOH Advertising
1. Luxury and Retail Brands
High-end fashion, perfumes, watches, electronics and alcohol benefit from placement in duty-free areas and departure lounges, where travelers browse with the intention to purchase.
2. Tourism and Hospitality
Hotels, resorts, tour agencies, and airlines advertise to capture the attention of inbound tourists at arrival zones, baggage claims, and transit halls.
3. Financial Services
Banks, forex bureaus, and credit card companies such as VISA, MasterCard, Alipay etc use airport LED screens and digital billboards to promote services like travel insurance and currency exchange.
4. Transport and Automobile Brands
Car rentals, EV vehicle brands, and ride-hailing services such as Pickme and Uber benefit from Sri Lanka arriving passenger advertising and jet bridge placements.
5. Telecom and Technology
Roaming plans, travel SIM cards, and gadgets find high relevance in Sri Lanka arrival area advertising, especially in immigration and baggage claim zones.
6. FMCG and Consumer Goods
From beverages to personal care items, brands capitalize on high footfall areas near cafes, kiosks, and departure gates.
Airport Advertising Formats and Key Locations
Pier and Boarding Gates
Lightbox Series: Placed along the passenger pier targeting both inbound and outbound travelers.
- 8 units of HD 85” LCD Screens: These high-resolution screens reach all passengers at BIA, delivering vivid colors and repetitive branding, ensuring lasting engagement. Located before boarding, ideal for FMCG goods and last-minute travel services.
- Massive LED Display: Located at the pier entrance and facing business class lounge entrances, this high-visibility LED ensures premium exposure to inbound, outbound, and transit passengers.
Arrival Area Advertising
- Premium Video Wall at the Pier: High-definition P2.7 LED for maximum visual impact.
- Arrival Halls and Immigration: Perfect for SIM card, hospitality, and local service brands. A critical first-impression advertising opportunity, where brands can engage tourists, expatriates, and business visitors. This zone is particularly effective for travel agencies, SIM card providers, and local businesses. Advertisers can utilize digital screens, static billboards, lightboxes, and branded kiosks for maximum visibility.
Baggage Claim and Conveyor Belts: Use of wraps, digital screens, and pillar ads for extended interaction. These areas offer high exposure and repeated engagement, making them ideal for luggage brands, travel insurance providers, and tourism services. Formats include conveyor belt wraps, digital screens, and pillar wraps.
Light Board at Outer Car Porch: Key placement at the main exit capturing attention post-immigration.
Light Board at Outer Car Porch: Positioned at the main arrival exit, this format ensures brands reach passengers as they exit the airport.
Departure Area Advertising
Departure Gates & Boarding Areas – High dwell-time zones where passengers actively engage with their surroundings. Ideal for FMCG goods, electronics, tourism board and eSIM promotions, and premium lifestyle brands. Advertisers can utilize digital billboards, large-format displays, lounge sponsorships, and interactive displays to enhance engagement.
- Entrance to Departure Public Lobby: A prime location for high-impact branding, ensuring all outbound travelers pass through this advertising zone.
- Security and Check-in Area – A critical touchpoint where passengers prepare for their journey, ensuring prolonged engagement with advertising content.
- Immigration Counters: A high-frequency 7-screen network at the International Departures immigration zone, delivering continuous brand exposure to all outbound travelers.
- Large-Format LCD at Immigration: Extensive digital exposure to outbound travelers as they pass through immigration control. Positioned at a key decision-making moment, this format is ideal for financial services, high-end retail, and global travel brands.
- Transit Hall: A high-frequency digital advertising hub in the duty-free shopping and transit zone. 13 HD LCD screens mounted on columns ensure continuous exposure.
- Jet Bridge Advertising: Full wraps and tarmac-facing billboards for unmissable brand exposure.
The Rise of Digital and Static Airport Advertising in Sri Lanka
Digital screens, LED walls, and interactive kiosks are becoming the go-to format for dynamic messaging and high-resolution visuals. Meanwhile, static formats such as lightboxes, floor graphics, and sticker-based conveyor belt wraps remain cost-effective options for sustained brand presence.
Brands are combining digital out-of-home advertising in Sri Lanka with location-specific targeting, such as syncing ads with flight destinations or traveler demographics.
Conclusion
As Sri Lanka continues to recover and grow its tourism and business sectors, airport advertising is a powerful tool to connect with a global audience. With high dwell times, premium locations, and both static and digital OOH formats, airports like BIA provide the perfect environment for sustained and targeted brand engagement.
Ready to Advertise?
Explore high-impact airport advertising opportunities in Sri Lanka with The Perfect Media Group. Reach your audience where it matters most—in transit, in presence, and in the moment of decision.
