Why Are You Seeing India Everywhere in Singapore? Outdoor Tourism Ads Dominate Singapore’s Malls

If you’ve recently shopped or strolled through some malls in Singapore, such as Orchard, Bugis Street, Era Apac Centre, Star Vista, Queensway Shopping Centre, People’s Park Complex, ESR BizPark, or Chinatown Point, you may have noticed something intriguing the abundance of advertisements promoting India as a tourist destination. From digital billboards to interactive displays and colorful banners, India’s outdoor tourism campaign is grabbing attention. But why is India suddenly so visible in Singapore?

 

India’s economy has expanded significantly during the last decade, particularly in the tourism sector. Union Minister Shri Gajendra Singh Shekhawat underlined India’s commitment to green tourism, sustainable socioeconomic development, and the role of tourism and culture in promoting economic growth, social inclusion, and environmental sustainability. He emphasized India’s five priority areas: green tourism, digitalization, skill development, tourism MSMEs, and destination management.


During the G20 Ministerial Meeting in Brazil, India garnered favorable recognition for its effort to create the Global Best Practice Dashboard. India also backs the UNWTO Statistical Framework for assessing tourism sustainability and values Brazil’s efforts throughout its G20 Presidency. Shri Shekhawat engaged in discussions with partners from different nations to enhance global tourism cooperation and ensure that tourism fosters growth and prosperity. The Minister emphasized programs like the Travel for Life initiative within the Life Mission, encouraging sustainable tourism. (Source by pib.gov.in )

( Monthly Tourism Statistics July 2024 Ministry of India )

According to data, the tourism sector focused on Leisure, Holiday, and Recreation has dominated foreign tourist arrivals to India. In July 2024, this category accounted for 45.12% of arrivals, while from January to July 2024, its cumulative contribution reached 39.02%.These data demonstrate that India remains a popular destination for leisure and vacation tourism, enticing worldwide visitors with its rich culture, history, and natural beauty. (Source by tourism.gov.in )

( Monthly Tourism Statistics July 2024 Ministry of India )

In July 2024, Foreign Tourist Arrivals (FTAs) totaled 7,76,110, reflecting a 1.3% drop from July 2023 (7,86,486) and a 5.1% reduction compared to July 2019 (8,18,125). Nevertheless, between January and July 2024, Foreign Tourist Arrivals (FTAs) totaled 55,54,484, indicating a 4.7% rise compared to the same timeframe in 2023, which saw 53,07,049 visitors, yet it remains -9.2% lower than the numbers from January-July 2019, which reached 61,14,150 tourists. This information indicates a slight recovery in the international tourism industry, although it has not returned to levels seen before the pandemic.

 

This supremacy of the tourism sector highlights the industry’s essential contribution to India’s economy while enhancing its reputation as an important location for international visitors. It also offers significant opportunities for various tourism-related businesses, including hospitality, transportation, and tourist attractions, to grow even more.  (Source by tourism.gov.in )

 

Besides the bilateral relationships India has established with countries like Brazil, Saudi Arabia, Spain, and Singapore, the Ministry of Tourism in India has also launched outdoor advertising campaigns in Singapore to attract tourists from there. This well-planned effort attempts to attract Singaporean tourists to India, one of the world’s most culturally varied countries. 

How Outdoor Advertising Brings India to Life ?

( Tourism Maharashtra India at Bugis Street )

The Indian government, in collaboration with The Perfect Media, has introduced Maharashtra as a key tourist destination in Singapore, leveraging cutting-edge Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising technologies. Eye-catching advertisements and interactive campaigns have been strategically placed in some of Singapore’s busiest malls, including Orchard Road, Bugis Junction, Era Apac Centre, Star Vista, Queensway Shopping Centre, People’s Park Complex, ESR BizPark, and Chinatown Point. These high-traffic locations provide an excellent platform to engage Singaporean travelers, known for their love of unique cultural experiences and scenic getaways. The campaign highlights Maharashtra’s diverse attractions, such as the historic Ajanta and Ellora Caves, the bustling cityscape of Mumbai, and the serene hill stations of Lonavala and Mahabaleshwar. By showcasing Maharashtra’s rich cultural heritage, modern vibrancy, and natural beauty, the initiative reflects India’s commitment to boosting its tourism sector and positioning the state as a must-visit destination for unforgettable travel experiences.

DOOH Technology: Digital Screens and Real-Time Content Updates

( Tourism Maharashtra India at Orchard Gateway )

Digital technology plays a significant role in how India’s tourism is promoted across Singapore’s malls. Thanks to The Perfect Media, the Indian government’s tourism advertisements leverage cutting-edge DOOH technologies that are dynamic, engaging, and informative.

 

Digital Screens:

Large-scale digital Screens displays are installed throughout the malls to display high-definition video content displaying India’s various landscapes, lively cities, and calm tourist destinations. These screens are carefully positioned in high-traffic places including entrances, escalators, and hallways to increase visibility and engagement.

 

Real-Time Content Updates: 

The ads are programmed to display real-time content that is relevant to the time of year. For instance, during Indian festivals like Diwali, the content showcases festive celebrations, while during off-peak months, the ads promote spiritual and nature-based tourism. This adaptability helps the campaign 

 

Large-Scale DOOH Displays: Benefits of Massive Campaigns at 8 Locations within Malls

( Tourism Maharashtra India at 8 Malls )

India’s advertising campaign employs large-scale DOOH displays in some of the most popular malls in Singapore. These massive ads offer immense visibility, making sure that India’s cultural and tourist offerings are seen by thousands of people daily.

 

Strategic Placement in High-Traffic Locations: 

Ads are placed in areas with the highest foot traffic entrances, MRT exit stations, escalators, near food courts, and other common areas in malls like Orchard, Bugis Street, and Chinatown Point. The sheer size of the displays ensures that they capture the attention of visitors, whether they are on their way to a shop or taking a break.

 

Maximized Impact at Key Mall Locations: 

With eight prominent malls in play, the campaign takes advantage of strategic locations within these high-traffic environments to provide consistent and widespread exposure. Locations like ESR BizPark and People’s Park Complex offer direct access to a wide variety of consumers, from local residents to international visitors, increasing the potential reach and effectiveness of India’s messaging.

 

While these massive displays are impossible to ignore, they are also placed to maximize engagement with the right demographic Singaporeans, expatriates, and tourists who are most likely to consider India for their next vacation.

Why DOOH? Why Malls? Why Now?

Why is DOOH so important in advertising?

Digital Out-of-Home (DOOH) advertising has transformed the outdoor advertising scene, and its effects are rapidly being noticed in the retail and tourism industries. 

 

  • Dynamic and Engaging Content

DOOH, unlike traditional static billboards, enables advertisers to generate dynamic, real-time content that catches and retains audience attention. Whether through animated visuals, videos, or interactive displays, DOOH ads are far more engaging than static formats.

  • Interactive Experiences

DOOH advertisements with interactive features (such as touch screens or QR codes) promote direct consumer participation, resulting in a two-way communication channel. This increases the message’s effectiveness by making it memorable and interesting.

 

Why Malls Offer a High-Return Advertising Platform, Especially in Singapore’s Competitive Market?

( Tourism Maharashtra India at People’s Park Complex )

Singapore’s retail landscape is competitive, with both locals and visitors continually looking for fresh experiences. Malls, as central concentrations of activity, provide tremendous opportunities for advertising.

  • High Foot Traffic

Singapore’s malls, such Orchard, Bugis Street, and Chinatown Point, are constantly busy with shopping, visitors, and office workers. Due to the high volume of visitors, advertising placed in these places receive constant, high-frequency exposure. Malls have a captive audience, making them perfect for advertisers trying to target multiple demographics in one location. 

  • Diverse Audience

Malls in Singapore cater to a wide range of customers, from wealthy residents to international tourists. This allows advertisers to target a variety of customer profiles, including fashion-conscious shoppers, families, and travelers looking for new destinations.

  • Brand Visibility and Prestige

 

Advertising in prominent malls in Singapore adds credibility to the company. High-profile locations like Orchard Road and Bugis raise the brand’s profile by connecting it to well-known landmarks and lively commercial districts.

Seasonality and Timing: Leveraging Peak Shopping Seasons and Festivals to Maximize Impact

The timing of DOOH campaigns can significantly enhance their impact. In a retail environment like Singapore, leveraging peak shopping seasons and cultural festivals is crucial to maximizing engagement.

  • Festivals and Holidays

Diwali, Christmas, Chinese New Year, Ramadan, and Hari Raya Puasa: These festivals draw shoppers into malls looking to celebrate and share experiences with friends and family. DOOH ads designed around the spirit of these holidays can resonate deeply with consumers, creating memorable moments. For example, festive imagery for Chinese New Year may include bright red and gold visuals, while Christmas ads could showcase family-friendly getaways and gift ideas.

  • Peak Shopping Seasons

Singapore sees an influx of tourists and shoppers during events like the Great Singapore Sale or holiday seasons. DOOH ads strategically placed during these periods can capitalize on the increased foot traffic and heightened shopping intent. Malls become a prime space for reaching shoppers looking for special offers, products, or destinations.

Ready to make a bold impact and capture the attention of millions? The Perfect Media is here to help you unleash the full potential of your brand with dynamic DOOH advertising that resonates with shoppers and tourists alike! Whether it’s leveraging peak seasons, vibrant cultural festivals, or real-time updates, our powerful campaigns ensure your message stands out in Singapore’s most popular malls.

 

Don’t wait ! It’s time to make your brand unforgettable.
Get in touch with us today, and let’s create an advertising experience that’s as dynamic as your business!

post2
post3
post4

Search

Feature Insights

THE PERFECT MEDIA CATALOGUE

Get the latest update of our catalogue, and download them over here

FILL THE FORM TO DOWNLOAD