Traveloka is an online travel and lifestyle platform that allows users to book travel-related services.
Traveloka operates primarily in Southeast Asia, serving customers in countries such as Indonesia, Malaysia, Thailand, Vietnam, Singapore, and the Philippines. It has gained popularity due to its user-friendly interface, competitive pricing, and wide range of travel options.
Client
Traveloka
Country
REGIONAL
Services
Static & Digital
Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.
Objectives
Aiming to reach out to local and international travellers, Traveloka utilize the media spaces in major airports such as Changi Airport, Soekarno Hatta International Airport and Kuala Lumpur Airport, that has the highest consumer traffic to maximise their outreach. The strategic concentration of advertisements in the airport also capitalises on the spacious and relaxed atmosphere that it is able to provide, for the purpose of communicating messages directly and building a brand identity.
Highlights
In Singapore, Traveloka also picked one of our prime location – Hotel Boss, which has a standalone billboard and is located in close proximity to Bugis Junction and the Arab Street eateries and cafes – places that are popular among tourists.
Outcome
Eye-catching locations, coupled with head-on visibility, allow Traveloka to acquire a higher retention rate and set a reminder to their audience to use their app for a more convenient and affordable travel needs.
*Sponsorship of FIFA 2018 has engaged enthusiastic football audiences.
