In a region buzzing with fintech innovation and cross-border banking, visibility is everything.
But between ad blockers, short-form feeds, and endless digital noise, it’s getting harder to reach time-poor, decision-heavy professionals.
That’s why savvy B2B brands—from banks, payment gateways, hotel groups, to enterprise tech and fintech platforms—are taking their message sky-high, literally.
As ASEAN’s travel lanes reopen post-pandemic, airports like Malaysia’s KLIA – Kuala Lumpur International Airport, Indonesia’s Soekarno-Hatta – International Jakarta Airport, and Vietnam’s Ho Chi Minh City (Tan Son Nhat) are not just travel hubs—they’re premium digital out-of-home (DOOH) ecosystems, delivering millions of qualified impressions monthly.
With TPM Outdoor’s regional network—spanning airports, iconic urban LEDs, and retail precincts, you can now plan one unified campaign that targets business travelers, CXOs, and SME owners across Southeast Asia.
Why Airports Work So Well for B2B, Finance & Fintech
1️. Decision-Makers in Motion
Airports are one of the few environments where business leaders are present, waiting, and receptive.
60% of ASEAN’s airport travelers are employed full-time.
35% hold management or C-suite roles.
70% engage with at least one form of digital OOH during transit (source: ACI Asia-Pacific).
These decision-making audiences are often traveling for work—making them high-intent viewers for financial services, enterprise solutions, and cross-border payment tools. Because many emerging ASEAN cities have airports located some distance from the city centre—and with traffic often unpredictable—passengers tend to arrive well ahead of their flights. This results in longer dwell times and a higher concentration of premium travellers spending time in airport lounges and retail zones before departure.
2️. Premium Dwell, Zero Distraction
Unlike mobile ads that fight for seconds, airport DOOH benefits from:
Long dwell times (20–60 minutes in terminals).
Repeat frequency across multiple touchpoints (departure, lounge, gate).
Trusted, brand-safe environments—ideal for regulated industries like finance and insurance.
3️. Seamless Regional Scalability
A single creative message can now span Kuala Lumpur International Airport (KLIA), Jakarta’s Soekarno-Hatta, and Ho Chi Minh City’s Tan Son Nhat—all within The Perfect Media’s airport media network—reaching over 100 million annual passengers combined.
Market Truths — The Numbers Behind the Momentum
Southeast Asia’s busiest airports are back to near-2019 levels, with surging business travel and intra-ASEAN connectivity. The data points to a new reality: airports have become the region’s B2B influence corridors.
Inside the Placement — KLIA’s Digital Renaissance
Kuala Lumpur International Airport (KLIA) is fast becoming Malaysia’s flagship DOOH gateway.
KLIA’s terminal upgrades now include:
Multiple large-format LED walls and arrival zone digital screens.
Dynamic content options ideal for fintech and corporate brands.
New large-screen sites in KLIA 1, KLIA 2, Subang, and Penang airports.
Why It Matters for Banks & Fintech Brands
KLIA continues to draw a dynamic mix of business travellers and professionals—an audience known for both purchasing power and decision-making influence.
With Kuala Lumpur recently hosting the ASEAN gathering 2025, regional business traffic has surged, positioning KLIA as Malaysia’s hub for high-value corporate audiences.
For banks and fintechs, it’s the perfect environment to showcase trust, innovation, and regional scale through digital storytelling. Campaigns around cross-border remittance, SME solutions, or premium credit cards resonate strongly in this high-attention zone.
Jakarta Soekarno-Hatta — The Indonesian Business Epicenter
Soekarno-Hatta International Airport serves more than 68 million passengers annually, connecting Jakarta’s dynamic SME and corporate ecosystem with the rest of Asia.
High-Visibility Zones
Digital concourse banners visible from major walkways.
Premium arrival LED screens for international travelers.
Activation zones in the pick up areas or at the Terminal 1 and Terminal 2
Why It Works for Financial Advertisers
In a nation where air travel connects thousands of islands, Soekarno-Hatta stands at the heart of Indonesia’s mobility network—linking major business and leisure destinations such as Medan, Bali, Surabaya, and Makassar.
This constant flow of professionals, entrepreneurs, and regional executives makes Soekarno-Hatta not only Indonesia’s busiest aviation hub but also one of ASEAN’s most powerful environments for financial and B2B brand visibility.
Following the ASEAN Business and Investment Summit and ongoing G20 trade discussions, the airport has experienced a noticeable rise in C-suite and SME travelers—ideal audiences for banks, fintechs, and B2B service brands aiming to extend regional visibility and trust.
In fact, with frequent flights to Medan and Bali, Soekarno-Hatta serves as a vital bridge between Indonesia’s financial and tourism hubs. These routes are also emerging hotspots for digital out-of-home innovation.
Explore how airport visibility drives engagement across regional destinations in our feature:
Read more: Sky’s the Limit: How Airport Advertising Elevates Brand Visibility and Engagement.
Vietnam’s Ho Chi Minh City (SGN) — ASEAN’s Emerging International Gateway
Tan Son Nhat International Airport (SGN) has rapidly evolved into one of Southeast Asia’s most important aviation gateways, connecting Vietnam’s fast-growing economy with regional and global business hubs such as Dubai, South Korea, Japan and China.
Tan Son Nhat International Airport (SGN) may be smaller, but its growth trajectory is remarkable.
Passenger numbers up 4.4% YoY.
Tan Son Nhat International Airport’s newly inaugurated Passenger Terminal T3, opened in April 2025, marks a major upgrade in Ho Chi Minh City’s aviation infrastructure. Designed to handle up to 20 million passengers annually, Terminal 3 – T3 currently serves domestic flights only, easing congestion at the older terminals while providing a more modern, digitally enabled travel experience.
A digitally native population—Vietnam’s median age is just 32—means high engagement with mobile-linked DOOH.
With the recent ASEAN Investment Forum hosted in Ho Chi Minh City, the airport has become a focal point for regional investors, startups, and corporate travelers.
For B2B fintechs, SGN offers first-mover advantage: low clutter, high recall, and a wide range of inventory.
The Power of the International Terminals (T2)
Serving millions of passengers from across Asia, Europe, and the Middle East, SGN’s Terminal 1 (domestic) and Terminal 2 (international) remain the airport’s commercial heartbeat. Terminal 2, in particular, welcomes a steady mix of business travelers, expatriates, and corporate executives flying in from major routes such as Singapore, Bangkok, Kuala Lumpur, Seoul, and Tokyo.
For advertisers, these zones represent high dwell-time, high-value environments—from sticker walls in the immigration and baggage areas to premium lightboxes and small digital posters and LED installations near arrival corridors. Financial and fintech brands find exceptional visibility here, capturing regional decision-makers at moments of focus and transition.
Terminal 3 (2025): Supporting Expansion and Flow
Opened in April 2025, the new Passenger Terminal T3 currently serves domestic flights only, easing congestion in the older terminals and improving overall passenger circulation. By offloading local traffic, T3 enhances the international traveler experience at Terminal 2—creating smoother flows, longer dwell times, and more predictable engagement windows for DOOH campaigns targeting premium audiences.
Why It Matters for B2B and Financial Brands
As Ho Chi Minh City cements its role as a rising powerhouse for tech in South East Asia, Tan Son Nhat’s international terminals act as the front door to the country’s business ecosystem. The combination of steady inbound executive traffic, airport modernization, and new media opportunities positions SGN as a vital platform for regional banks, fintechs, and enterprise brands seeking cross-border visibility and brand credibility in the ASEAN corridor.
Together, KLIA, Soekarno-Hatta, and SGN form the new golden triangle of ASEAN business travel visibility—connecting regional boardrooms through high-impact OOH.
Proof in Action — UOB’s Regional Airports Dominance
When UOB wanted to reinforce its “ASEAN Made for You” narrative, TPM Outdoor deployed a synchronized OOH campaign across KLIA, Soekarno-Hatta, and SGN using a wide selection of static options and DOOH
Objective:
Position UOB as the go-to regional banking partner for SMEs expanding across borders. Harness the power of multiple visuals to include exposure for retail opportunities too.
Execution:
High-resolution LED creative at key airport nodes.
Dynamic copy rotation by cities
FAQs — Airport Media Malaysia & ASEAN Advertising
1. How long is the lead time for airport media booking?
Typically 2 weeks for digital execution or 4 weeks for static OOH, subject to airport and approvals.
2. What formats are available?
LED walls, digital banners, lightboxes, and full-motion video screens. TPM also supports pDOOH programmatic buys but the following airports in KLIA, Jakarta and Ho Chin Minh do NOT offer full programmatic pDOOH advertising as of today.
3. What’s the minimum spend or SOV?
Packages start from RM 30,000 per month for a network of 180 portrait format digital screens located across the gate rooms. For short-term campaigns, with custom regional bundles available.
4. Can TPM help with creative production and localization?
Yes —TPM offers CMS, feasibility studies, and mockups for each site.
5. Are permits and installs included?
TPM manages full Kementerian Dalam Negeri (KDN) approval, BCA/URA licensing, landlord coordination, and technical support from install to activation.
Let’s Make Your Brand Impossible to Miss, ready to reach ASEAN’s most valuable business travelers?
Contact us for The Perfect Media’s Airport Media Rate Card and start planning your next regional B2B campaign!
Email: ask@tpmoutdoor.com
Phone: +65 8812 0555 | +65 6273 0556
