Airports: The New Stage for Brands
Airports are no longer just transit hubs. They’ve evolved into a powerful communication platform where brands can connect with high-value audiences in high impact moments.
In Indonesia, key airports like I Gusti Ngurah Rai International Airport (Bali) and Kualanamu International Airport (Medan) welcomed over 30 million travelers in 2024, a mix of international tourists, domestic holidaymakers, and business professionals with high spending intent.
Source: Statistics Indonesia (BPS), 2024
In an age where digital spaces are oversaturated and easily skipped, Digital Out-of-Home (DOOH) advertising offers what online channels can’t: guaranteed real-world presence, full-screen attention, and zero distraction.
For both local and international brands looking to make a statement in South East Asia’s largest market, Indonesia’s airports provide the perfect environment to blend mass awareness with strategic relevance, right at the moment attention is highest.
A Global Perspective: Why Airport DOOH Works
Global research has consistently shown that airport advertising reaches one of the most engaged and high-spending audiences.
According to Nielsen (2025), 82% of travelers notice airport ads, 61% recall them, and 57% take action after exposure. A separate study by the Out of Home Advertising Association of America (OAAA) and The Harris Poll found that 76% of consumers act after seeing DOOH ads, outperforming most other digital formats in brand favorability and response rates.
This combination of long dwell times, minimal distractions, and a focused audience makes airports among the most effective DOOH environments in the world. Travelers in airports are in an open mindset — ready to receive new ideas, experiences, and brands.
Sources: Nielsen Study (2025), OAAA (2024)
Why Airport DOOH Works in Indonesia
Airports in Indonesia represent a unique audience mix — connecting professionals, domestic travelers, and international tourists with high purchase intent and strong brand curiosity.
In 2024, Ngurah Rai International Airport handled 23.9 million passengers, while Kualanamu International Airport served nearly 7 million travelers, with steady growth following the rebound in air travel and tourism across the archipelago.
Source: Statistics Indonesia (BPS), 2024
Peak travel seasons — such as Lebaran, New Year, and the mid-year holiday period — drive substantial passenger surges. During these times, DOOH screens in arrival, departure, and baggage claim areas become prime locations for brand storytelling.
Unlike online ads that can be skipped or ignored, airport DOOH delivers direct, repeated visibility that builds both credibility and trust.
How Brands Can Maximize Airport DOOH
Successful airport campaigns begin with relevant messages and clear visuals. Here’s how brands can enhance DOOH performance within airport spaces:
Match the message to the zone.
Departure: Focus on aspirational and awareness-driven messages.
Arrival: Highlight promotions, local experiences, or instant offers.
Baggage claim: Use waiting time for education or loyalty programs.
Use bold visuals and concise messaging.
Short text and high-contrast imagery ensure readability from a distance.Leverage key travel moments.
Align campaigns with Ramadan, New Year, or holiday seasons for maximum exposure.Integrate digital touchpoints.
Add QR codes or promo links to create measurable Online-to-Offline (O2O) engagement.Use data-driven scheduling.
With The Perfect Media’s analytics tools, advertisers can align ad rotations with flight schedules and passenger flows for optimal timing.
Industries That Win Big with Airport DOOH
Airport DOOH is ideal for industries that prioritize trust, visibility, and aspirational positioning, including:
Financial Services: credit cards, insurance, and digital banking.
Technology & Telecommunications: eSIMs, mobile accessories, and travel gadgets.
Travel & Hospitality: hotels, airlines, attractions, and tourism boards.
Retail & F&B: duty-free stores, cafes, and lifestyle brands benefiting from impulse decisions.
For these sectors, airport DOOH not only builds awareness but also strengthens brand credibility at the perfect moment — when audiences are calm, attentive, and ready to act.
Why Brands Choose The Perfect Media Indonesia
With 20+ years of regional expertise, The Perfect Media (TPM) is South East Asia’s trusted DOOH partner.
With exclusive access to premium airport DOOH locations in Indonesia, The Perfect Media helps brands achieve stand-out visibility where it matters most.
We Help you:
Secure top-tier LED placement at I Gusti Ngurah Rai International Airport (Bali) and Kualanamu International Airport (Medan),
Run hyper-targeted campaign designed for travelers with high intent and spending power,
Maximize ROI with strategic-flight-schedule-based ad scheduling and performance tracking.
From concept to execution, our local team provides hands-on support and campaign insights that will ensure your brand to make a lasting impression at every touch point.
The Future of Airport DOOH
Indonesia’s aviation sector is projected to surpass pre-pandemic levels by 2026, supported by strong domestic tourism and expanding international routes.
Source: The Jakarta Post (2025)
As airports modernize, DOOH technology continues to evolve — with high-resolution LED screens, motion graphics, and real-time content updates enabling brands to communicate more dynamically. For marketers, this evolution represents not just a trend, but a long-term transformation in how visibility, engagement, and credibility are built in the physical world.
Where Visibility Meets Opportunity
Airport DOOH advertising empowers Indonesian brands to connect with audiences on the move in ways that feel real and impactful. It transforms waiting time into brand time, ensuring messages appear where attention is naturally highest.
For brands aiming to stand out both locally and globally, The Perfect Media Indonesia provides the platform, technology, and expertise to make every impression count.
📩 Contact The Perfect Media Indonesia
Email: ask@tpmoutdoor.com
Phone: (+62) 811 7747 888
