Medan International Airport advertising is a powerful way to skyrocket your brand visibility. If you’re looking to advertise at Medan, Kualanamu International Airport (KNO) in North Sumatra is a vibrant and strategic gateway, connecting millions of travelers every year.
At The Perfect Media, we proudly operate the most premium Digital Out-of-Home (DOOH) LED screens, positioned at the heart of this high-traffic airport right at the security checkpoint in the departure area, giving your brand the spotlight it deserves.
Why Is Medan International Airport the Golden Opportunity for Your Brand?
Airports are marketing goldmines, and Kualanamu is no exception. They bring together a diverse, high-value audience of business executives, decision makers, tourists, families and locals in one place, highly engaged and ready to connect with your brand. At Kualanamu Airport, every traveler passes through our prime advertising location, ensuring your message reaches the right audience at the right time.
Imagine your brand being the first thing travelers notice on their journey, capturing their full attention at the perfect moment. According to data from the Central Statistics Agency (BPS) of North Sumatra Province, the number of domestic passengers departing from Kualanamu International Airport in January 2025 alone reached 229,697. During the Christmas and New Year period of 2024/2025, the airport served 468,967 passengers, a significant increase compared to the previous year. ( Source by Medan.Kompas.com )
As passenger numbers continue to rise, Kualanamu International Airport is steadily expanding its international reach. It is currently served by a variety of domestic and international airlines, including major names like Garuda Indonesia, Batik Air, AirAsia, Scoot, and Malaysia Airlines (Source by wikipedia). On May 27, 2025, Etihad Airways announced the launch of a new direct route connecting Abu Dhabi and Medan, marking Kualanamu as the first airport outside Jakarta to be served by the UAE-based carrier. The service is set to begin on October 2, 2025, with three weekly flights operated by Etihad’s modern A321LR aircraft. This new route offers smooth connectivity to Europe, the Middle East, and the Americas via Etihad’s global hub in Abu Dhabi. With this addition, Kualanamu strengthens its role as a rising international gateway—making it an ideal platform for high-impact Out-of-Home advertising that connects with both local and global travelers. (source by routesonline.com)
With consistently high airline passenger traffic in Sumatra, especially during peak seasons like Hari Raya, school holidays, Chinese New Year, and year-end celebrations, Kualanamu Airport offers an exceptional opportunity for brands to gain massive exposure and build strong audience engagement.
Medan International Airport Advertising: Prime Spot at Security Checkpoint
At The Perfect Media, we provide advertising spaces designed to deliver maximum exposure and lasting impact. Our LED screens at the security checkpoint gate offer:
Exceptional Foot Traffic: Every departing passenger passes through this area, ensuring your brand gains broad and consistent visibility.
Highly Engaged Audience: Passengers spend valuable time waiting, giving your message more time to resonate.
Vibrant, Dynamic Screens: With bright, crisp visuals and large-format displays, your brand stands out with clarity and style.
This is more than just advertising; it’s a powerful opportunity to share your brand’s story in an environment where attention is focused and engagement is high.
Medan International Airport Advertising: Know Your Audience, Target with Precision
Whether your product is designed for savvy business travelers, curious tourists, or loyal locals, Kualanamu’s diverse passenger mix creates the perfect environment to connect with multiple market segments.
Business Travelers: High-income professionals who appreciate quality, efficiency, and trusted brands.
Tourists: Adventurous individuals across age groups exploring the beauty and culture of North Sumatra.
Local Travelers: Daily commuters with strong brand loyalty and consistent travel patterns.
By aligning your campaign with key travel seasons and specific passenger profiles, your marketing becomes more targeted, relevant, and impactful.
The Power of DOOH in Medan International Airport Advertising
Our DOOH LED screens bring your brand to life through:
Dynamic 3D Animations: Capture attention and leave a lasting impression with visually stunning content.
Real-Time Content Updates: Seamlessly adapt your messaging to highlight current events, promotions, or time-sensitive offers.
Interactive Features: Engage audiences instantly with QR codes and social media prompts that encourage real-time interaction.
These powerful features help your brand stand out, spark engagement, and create a lasting impact on every traveler who passes by
Leading brands such as Ocean Spring Bed and Pegadaian have successfully elevated their advertising strategies through DOOH at Kualanamu Airport. Now, it’s your turn to enhance your brand presence and make a lasting impact.
(Read also: Pegadaian’s Bold LED Campaign at Kualanamu)
Leverage Peak Seasons with Medan International Airport Advertising
Understanding the best time to launch your campaigns is just as important as choosing the right location. By aligning your advertisements with peak travel periods and seasonal trends at Kualanamu Airport, you can significantly boost engagement and drive higher conversions.
June–August: School and University Holidays
One of the most lucrative periods for airport advertising is the mid-year school and college holiday season. During these months:
Families travel more frequently, increasing overall passenger volume.
Parents tend to spend more on travel, leisure, and shopping.
Crowded terminals create a vibrant, high-energy atmosphere—ideal for impactful advertising.
Brands promoting family-oriented products, travel packages, educational tools, or food and beverage specials can make the most of this surge by placing ads on The Perfect Media’s LED screens at the security checkpoint. This is when consumer attention and purchasing power are at their peak—the perfect time to connect meaningfully.
Other Key Advertising Periods
Ramadan, Eid, and Christmas: These seasons bring high travel and shopping activity, boosting demand for gifts, food, fashion, and financial services.
Major Events: Special events attract diverse audiences, creating valuable exposure for industries like hospitality, transport, and leisure.
Year-End Holidays & Chinese New Year (December–January): Festive celebrations significantly increase spending on gifts, travel, dining, and entertainment.
By syncing your advertising calendar with these peak moments, your brand gains maximum visibility exactly when your audience is most active, attentive, and ready to engage.
Why Advertise with The Perfect Media at Medan International Airport?
Partnering with The Perfect Media means gaining more than just ad space—you’re investing in a premium brand experience that delivers measurable results.
Premium Placement
Your brand takes center stage at Kualanamu’s busiest checkpoint—the security departure gate—ensuring maximum visibility where travelers are most attentive.
Cutting-Edge Technology
Harness the power of high-definition LED screens and advanced DOOH features like 3D animation to deliver immersive, unforgettable ads.
Extensive Reach
Access thousands of daily impressions from a diverse mix of local and international travelers—all in one highly strategic location.
Join leading brands like Unibis, Ocean Spring Bed, and Pegadaian, who have successfully enhanced their visibility through our impactful airport media placements.
Ready to Elevate Your Brand at Medan International Airport?
Take advantage of this exclusive opportunity to showcase your brand at one of Indonesia’s busiest airports with The Perfect Media’s premium DOOH advertising. Engage thousands of travelers daily with high-impact visuals displayed right at the security checkpoint gate where attention is focused and visibility is guaranteed.
Get in touch now to start your campaign!
Email: ask@tpmoutdoor.com
Phone: +62 8117 7478 88
