Yang He Global, an established brand of distilled liquor with its long origins based from China aims to promote ancient traditions and contemporary culture through their products.
To expand their brand globally, Yang He Global makes use of Outdoor Advertising in Singapore to reach out to a wider audience.
Client
Yang He Global
Country
SINGAPORE
Services
Static & Digital
Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.
Objectives
With the aim to promote the consumption of Baijiu (Chinese white liquor) to the international audience and communicate their strong brand identity in Singapore
Highlights
Vibrant billboard design with a short tagline of “Cheers to a better generation” to catch audience’s attention and bring the message across effectively. This Chinese-oriented ads allow Yang He Global to reach out to the Chinese-speaking audience and bring awareness to their traditional Chinese drinking culture. The use of iconic landmarks in Singapore such as Merlion, Marina Bay Sand and Esplanade on their billboard together with their baijiu, brings a connection between Yang He Global and Singapore. This is impactful in increasing its brand awareness to their target audience locally.
Yang He places their billboard at Furama City Centre, an unmissable media to the busy traffic and heavy pedestrians in the area. Due to its close proximity to Chinatown, this is a great location to target the tourist and locals who frequent the area.
Outcome
Through this Outdoor Advertisement, Yang He Global is able to reach out effectively to the right audience and catch the attention of those passing by.
