Pegadaian’s “TRING” App Lights Up Kualanamu Airport with The Perfect Media’s Giant LED

Digital transformation continues to redefine Indonesia’s financial landscape, and Pegadaian, one of the country’s most established financial institutions, is stepping forward as a leader in this movement.

To mark the launch of its newly upgraded “TRING” app, Pegadaian partnered with The Perfect Media (TPM) to make a bold visual statement at Kualanamu International Airport, Medan, the main gateway to Western Indonesia. Their campaign took center stage on TPM’s Giant LED screen, the largest digital billboard in the airport, delivering high-impact visibility for millions of travelers

Bringing Pegadaian’s Digital Vision to Life

As a subsidiary of Bank Rakyat Indonesia (BRI) Group, Pegadaian has long been known for its trusted pawn, gold, and financial services. With TRING, Pegadaian integrates all of its services like pawn, savings, gold investment, and financing, into one seamless, modern platform.

Through TPM’s Giant LED, Pegadaian showcased its transformation from traditional roots to a tech-forward financial brand, representing how innovation and trust can move forward together.

Why Kualanamu Airport?

Kualanamu International Airport in Medan, North Sumatra serves as the main aviation hub for Western Indonesia, connecting travelers from Aceh, Padang, and Riau to international destinations such as Singapore, Kuala Lumpur, and Bangkok. With over 7.39 million passengers annually, Kualanamu presents an ideal platform for nationwide and regional exposure.

TPM’s Giant LED, strategically located above Security Check Point 2, is visible to 100% of all departing passengers, so we capture their attention during dwell times in the surrounding retail and café zone. The display measures 2.25 m (H) × 14.92 m (W), operates 16 hours daily (05:00 AM–10:00 PM), and airs at least 576 fifteen-second spots per day.

A Prime Location for Premium Brands

The Giant LED’s placement guarantees repeated visibility during the final moments before boarding. According to TPM’s data, Kualanamu’s audience profile includes:

55% business travelers making more than six trips annually
63% professionals or business owners working in private or GLC sectors
64% aged between 25–40 years
87% college-educated

These figures highlight a dynamic, upwardly mobile audience, the group that Pegadaian seeks to reach with its modernized digital platform. This is also supported by data showing that Indonesia’s fintech sector is growing rapidly, with around 85% of the population using digital financial services (OJK, 2024).

TPM’s Role in Nationwide Visibility

The Perfect Media continues to be a preferred airport media partner across Indonesia, including Soekarno-Hatta (Jakarta), Ngurah Rai (Bali), and Kualanamu (Medan). Our sites combine strategic placement, long exposure time, and premium audiences, ideal for both SOEs and private brands.

From Legacy to Digital Future

Pegadaian’s TRING campaign at Kualanamu Airport symbolizes a brand in motion , honoring its roots while embracing the future. By choosing The Perfect Media’s Giant LED, Pegadaian didn’t just advertise; it illuminated its evolution, inspiring travelers, innovators, and entrepreneurs across Indonesia.

At The Perfect Media, we’re proud to help national icons like Pegadaian make bold moves into the digital era to illuminate this nation with innovation, starting with one screen.