While Kuala Lumpur International Airport (KLIA) remains Malaysia’s advertising powerhouse, strategic brands are extending their presence to other Malaysia airports including Penang (PEN), Subang (SZB) airports as well as Indonesian airports in Medan’s Kualanamu (KNO) and Bali International Airport – Denpasar (DPS) . These hubs deliver focused regional reach—targeting professionals, digital nomad workers, medical tourists, SMEs, and cross-border business travelers—strengthening brand touchpoints throughout Malaysia and beyond.
Penang International Airport: Tech & Medical Tourism Nexus
Penang is rapidly evolving into a vibrant hub for technology, manufacturing, and medical tourism, connected closely with Singapore, southern China, and ASEAN partners.
Passenger Volume (2024): 7.64 million
Advertising is ideal for:
Tech industry site visits
Regional business expansion missions
High-end medical tourism packages
Why Penang is Ideal for Business Travelers
Home to Malaysia’s largest tech parks and global E&E manufacturers.
Frequent flights to/from Singapore, Medan, Bangkok, Jakarta, and China.
Hosts annual conferences, medical expos, and regional investor forums.
Growing medical tourism market targeting Indonesia, China, and Middle East patients.
Prominent International Companies in Penang
Semiconductor & Tech Multinationals
Intel, Micron Technology, Infineon Technologies, Texas Instruments, Lam Research, Advanced Semiconductor Engineering (ASE): All have chosen Penang for chip packaging, testing, and manufacturing due to its deep-tier electronics ecosystem. Furthermore, ASE Technology (SPIL), The world’s largest chip packaging and testing supplier is expanding in Penang, reinforcing the region’s appeal as a semiconductor hub
Medical & Healthcare Investments
IHH Healthcare: Acquisition of Island Hospital in Penang (a key medical tourism facility) reflects confidence in Penang’s growing health sector—especially in attracting inbound patients
Tech Services & Global Support Centers: GF (Georg Fischer): Opened a Malaysia-based Factory Control Tower in Penang in September 2023 to support global manufacturing sites—a nod to local talent and infrastructure support
Top Advertising Zones at Penang Airport:
Arrival gates & lounges – capture pivotal first and last brand impressions
Taxi & transport zones – ensure visibility during terminal transitions
LED panels & outdoor billboards – ideal for reinforcing brand consistency
Experiential setups – immersive campaigns to engage decision-makers in transit
Medan’s Kualanamu International Airport: Cross-Border Growth Gateway
Kualanamu (KNO), serving Medan and North Sumatra, is one of Indonesia’s fastest-growing regional airports.
Passenger Volume (2023): ~7.39 million
Poised to reach 17 million by 2024 and 22 million by 2030
Key international links with Malaysia, Singapore, and Thailand
Serves a regional population of ~50 million across Sumatra
Top International Routes from Medan's Kualanamu International Airport (KNO)
Based on the most recent frequency data for international routes:
Rank | Destination | Weekly Flights | Airlines |
1 | Kuala Lumpur (KUL) | 75 | AirAsia, Indonesia AirAsia, Batik Air, Malaysia Airlines |
2 | Penang (PEN) | 37 | AirAsia, Indonesia AirAsia, Lion Air |
3 | Singapore (SIN) | 28 | Batik Air, Jetstar Asia, Singapore Airlines |
4 | Bangkok (Thailand) | 14 | Indonesia AirAsia |
Flight Frequencies: Medan–Penang & Medan–Kuala Lumpur
Flight Frequencies: Medan–Penang & Medan–Kuala Lumpur
Medan (KNO) to Penang (PEN)
- ~40 flights per week (~6 flights per day), with departure times typically between 07:05 and 18:20.
Medan (KNO) to Kuala Lumpur (KUL)
- ~75 weekly flights, making this the busiest international route from Medan.
- This volume translates to roughly 10–11 flights per day on average.
In Summary
- Medan → Kuala Lumpur: Top international route with roughly 75 flights per week—ideal for frequent-link branding and high exposure.
- Medan → Penang: Strong secondary route with 37 weekly flights—provides great opportunities for regional targeting.
- Other notable routes: Singapore (~28 weekly), followed by select Thai destinations and Jeddah.
Why Penang and Medan Form a Perfect Complement
- Direct flights connect Penang and Medan—used by patients, traders, and SMEs.
- Medical tourists often fly from Medan to Penang for treatments and follow-ups.
- Penang handles the highest medical export value and patient volume in Malaysia.
- Medan provides a cost-effective route to reach Sumatra which is key for agriculture and access to Aceh.
The Perfect Media proudly operates the largest indoor LED screen at Medan’s Kualanamu International Airport (KNO), strategically positioned for 100% visibility by all departing passengers. Fully programmatic-enabled, it offers dynamic, high-impact reach for brands targeting a captive audience in real time.
Together, Penang and Medan allow advertisers to create synchronized campaigns targeting both departure and arrival audiences across a vital economic corridor.
Subang Airport (SZB): Malaysia’s Business Commuter Gateway
Subang Airport—also known as Sultan Abdul Aziz Shah Airport or SkyPark—is reclaiming its role as the premier city-accessible airport in Greater Kuala Lumpur.
Why Subang Is Ideal for Business Travelers
- Located just 25 minutes from central Kuala Lumpur—the closest airport to the city.
- Focused on regional, high-frequency routes catering to business executives.
- Increasingly a hub for aerospace companies, MICE travelers, and startups.
- Preferred by C-suite professionals avoiding KLIA’s longer commute and queues.
Subang is perfect for campaigns targeting affluent, time-sensitive, urban professionals—ideal for premium brands, fintech, and B2B services. Here’s the details of why it stands out:
- Proximity to City Center: Located just about 25 minutes from downtown KL, Subang offers unmatched speed and convenience compared to KLIA, especially for time-sensitive executives and corporate professionals
- Efficient High-Frequency Short Routes: Primarily serving regional and domestic business hubs, Subang delivers rapid commuter routes ideal for daily business travelers.
- Wing of MICE & Corporate Traffic: It’s increasingly favored by attendees of meetings, incentives, conferences, and exhibitions (MICE), as well as entrepreneurs, startup teams, and aerospace professionals.
- Recent Surge in International Traffic: A 25% spike in international passenger numbers in August 2024 reflects renewed interest following the re-introduction of jet operations
Key Industrial & Commercial Areas Near Subang Airport
1. Subang Hi‑Tech Industrial Park (Batu Tiga)
Located between Subang, Klang, Shah Alam, and Kuala Lumpur, this industrial hub is highly accessible via major expressways such as Elite Highway, NKVE, Federal Highway, KESAS, and Subang Airport Highway—making it a prime location for business professionals in transit
Notable tenants include Digi Telecommunications, U-Mobile, Fonterra, Crown, Lazada warehouse, FedEx, and other regional HQs—making this area a natural magnet for business travelers
2. UEP Subang Industrial Park (USJ) & Hicom Glenmarie
These neighboring industrial zones are accessible from Subang, Shah Alam, and Kuala Lumpur. UEP Subang appeals to e‑commerce, warehousing, SME manufacturers, while Hicom Glenmarie is home to automotive giants like Proton, Honda, as well as international logistics firms.
3. Taipan Business Centre (USJ‑10)
As the commercial heart of UEP Subang Jaya, Taipan serves as a major business and banking hub. It hosts high-rise offices, banking branches, shopping amenities, and is well-connected by the Taipan LRT station—making it a common destination for business travelers landing at Subang Airport
4. Surrounding Commercial Centres: USJ & Subang Jaya
The broader Subang Jaya (USJ) area is a vibrant commercial zone packed with retail, dining, and professional services. Key locations include Da Men Mall, The Summit, One City, Empire Subang, Subang Parade, and SS15 Courtyard, all within a 5 km radius of Subang Airport
5. Subang Aerotech Park
An integrated aerospace ecosystem right next to Subang Airport, this area includes ventures in MRO, manufacturing, training, heliports, and logistics, with industry players such as Airbus Helicopters, ExecuJet, Sapura Aero, Spirit Aerosystems, and more—critical for aviation professionals arriving or departing via Subang
Top International & Regional Routes (Weekly Frequency):
Based on flight frequency data:
Penang (PEN): ~45 flights/week – the busiest route, making up a substantial portion of departures
Singapore (Seletar – XSP): ~42 flights/week – vital for regional business connectivity (e.g., Singapore companies, financial district traffic)
Additional frequent routes:
Kota Bharu (KBR): ~42 flights/week
Johor Bahru (JHB): ~21 flights/week
Terengganu (TGG): ~21 flights/week
Langkawi (LGK): ~12 flights/week
Hong Kong (HKG): ~12 flights/week – a significant long-haul business route
Firefly, Batik Air Malaysia, Scoot, TransNusa, HK Express, and Malaysia Airlines operate these services, offering both budget and premium options
Summary: Why Subang Airport is Essential for Business Advertising in the Airports
Subang (SZB) is uniquely poised to reach urban professionals and regional executives thanks to its:
Close proximity to the city core
High-frequency business-centric routes, especially to Penang and Singapore
Re-emergence as an international hub, with growing cross-border connectivity
Its value makes it a powerful complement for airport advertising—especially when paired with broader-reach hubs like KLIA and strategic regional partners like Penang and Medan.
Subang Airport is reclaiming its role as a high-frequency city-airport, now serving jet operations with carriers such as AirAsia, Batik Air, and Scoot.
Passenger Volume (2024): ~1.42 million
Reopening and upgrades aim to scale to 8 million by 2030
Why These Airports Work Together
Airport | 2024 Passenger Volume | Best For | Strategic Role |
KLIA 1 & 2 | 57 million+ | Global finance, luxury, tech | High volume, premier brand visibility |
Penang (PEN) | 7.64 million+ | Regional SMEs, healthcare, tech | Tech & medical tourism touchpoint |
Medan – Kualanamu (KNO) | ~7.39 million | Cross-border trading, logistics | Sumatra gateway for export growth |
Subang (SZB) | ~1.42 million | Urban business professionals | City-level targeting & executive reach |
This integrated approach enables brands to own every business corridor, from high-level global audiences at KLIA to regional decision-makers at Penang, Medan, and Subang.
Why Choose The Perfect Media Group
- Exclusive access to top-tier ad placements across ASEAN airports especially on a regional basis.
- Expert knowledge of B2B, healthcare, fintech, and regional consumer behavior
- Data-driven campaign design and ROI-focused strategy
- Creative formats: LED billboards, lightboxes, digital domes, immersive zones
Launch Your Campaign: Step-by-Step
- Pick your strategic mix: Combine KLIA with Penang, Medan, or Subang
- Schedule with purpose: Target medical conferences, trade expos, or investor events
- Deploy engaging formats: LED panels, walkways, baggage claim, lounges
- Monitor and measure: Get detailed analytics and real-time reporting
FAQs – Regional Airport Advertising
What is the weekly reach of each airport?
- KLIA: Up to 1.5 million passengers
- Penang: ~160,000
- Medan & Subang: High-growth potential—early entry means prime visibility
How early should I book?
- Recommended lead time is 6–8 weeks, especially during peak travel seasons
Do you offer digital-only or hybrid campaigns?
- Yes—digital LED and hybrid formats are available at all featured airports
Can you manage creative and logistics?
- Yes—The Perfect Media Group handles everything from design to deployment
Conclusion: Elevate Your Presence Regionally
KLIA provides powerful global exposure. Penang connects you to medical, tech, and SME leaders. Medan expands your brand into one of Indonesia’s most active economic zones. Subang reaches the business elite in Kuala Lumpur’s fast-moving urban core.
Contact The Perfect Media Group to craft your multi-airport advertising campaign and dominate business traveler attention across Malaysia and Southeast Asia.
