NETS is a leading Singaporean electronic payment provider.
It aims to promote electronic payments through placing outdoor advertisements at key locations.
Client
Nets
Country
SINGAPORE
Services
Static & Digital
Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.
Objectives
To increase brand awareness and for the audience to consider NETS, Singapore’s leading payments services group, as their cashless payment system on sites with a long dwelling time and heavy footfall
Highlights
Focusing their advertisement heavily on locals and tourists, NETS placed their ad in the heart of vibrant Chinatown. Their 2 huge, captivating billboards can be easily seen by people passing by Furama City Centre Hotel and People’s Park Centre. Apart from the 2 locations, NETS also advertised with us at Tristar Complex – another ideal location with heavy human traffic.
NETS’ use of QR code on the billboards are an excellent way to increase engagement with the audience. At areas with such high traffic volume, it ought to catch people’s attention to scan the embedded QR code – especially for the awesome promotions for shopping rebates or to win $10,000 in lucky draw.
Outcome
Putting a QR code on the billboards, at the selected high footfall areas, is an excellent way for NETS to increase engagement with the audience.
