The Singapore Traffic Police ensures that traffic matters in the city state are attended to.
It aims to raise awareness by placing outdoor advertisements on traffic and safety.
Client
Traffic Police
Country
SINGAPORE
Services
Static & Digital
Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.
Objectives
The Traffic Police in Singapore runs a nationwide campaign to create awareness and educate motorists about the dangers of driving under the influence of alcohol to themselves and other road users especially during the festive period.
Highlights
The Singapore Traffic Police places billboards at high-traffic junctions and locations to ensure that drivers and pedestrians are able to see these safety reminders with maximum visibility.
Outcome
The visually-impactful message on the billboard drives home the consequences of driving drunk and how it affects the lives of the offender and the people around him.
