Tissot raised brand awareness during one of the biggest sports championships in the continent using various marketing tactics.
To promote Tissot as the Official Timekeeper for the 18th Asian Games Jakarta Palembang 2018 which was co-hosted by two Indonesian cities: the capital of Jakarta and capital of South Sumatra, Palembang.
Client
Tissot
Country
SINGAPORE
Services
Static & Digital
Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.
Objectives
To promote Tissot as the Official Timekeeper for the 18th Asian Games Jakarta Palembang 2018 which was co-hosted by two Indonesian cities: the capital of Jakarta and capital of South Sumatra, Palembang.
Highlights
Jakarta’s Soekarno-Hatta International Airport is the busiest and largest airport in Southeast Asia and this is where athletes, guests and spectators arrive and depart for the games. Targeting these group of people and attracting attention of tourists are LCD displays strategically located at the immigration check-in area, on pillars along the travellator, and also prominently displayed at the arrival and departure areas.
Outcome
The publicity and brand awareness reflected the quality, diversity, and dynamism of Tissot as an impeccable timekeeper and most accurate watches as it is being used in an international event.
