Seeking quality healthcare has become a proactive journey for many Indonesians—with thousands choosing to travel abroad in search of better treatment, modern facilities, and trusted medical expertise. Among the top destinations, Malaysia stands out as a preferred healthcare hub, thanks to its cost-effective medical services, comprehensive infrastructure, and seamless communication with skilled professionals. These combined advantages not only make Malaysia an attractive and accessible option for Indonesians looking for high-quality care beyond borders, but also highlight the importance of a strong Healthcare Marketing Strategy in connecting patients with the right international providers.
Recognizing this growing trend, hospitals and healthcare brands are now embracing smart healthcare marketing strategies that resonate with this cross-border audience. This includes strategic airport advertising—where the message reaches travelers right before they make their medical journey—alongside impactful branding, patient-centric messaging, and emotionally engaging visuals. From medical tourism outreach to hospital marketing initiatives, these forward-thinking healthcare businesses are crafting meaningful patient touchpoints that build confidence and spark interest even before departure. With the expertise of The Perfect Media, leading institutions like KPJ Hospital have successfully executed targeted healthcare advertising campaigns—turning attention into trust and trust into measurable patient growth.
A Strategic Healthcare Marketing Approach: KPJ Hospital Reaches Indonesian Travelers via Aceh Airport
As more Indonesian patients seek medical services abroad—particularly in neighboring Malaysia—hospitals are refining their outreach strategies to engage outbound travelers more effectively. To build brand visibility and connect with prospective patients from Aceh, KPJ Hospital has launched a focused advertising initiative at Sultan Iskandar Muda International Airport in Banda Aceh.
This airport offers direct flights to Kuala Lumpur, a popular destination for medical treatment. Currently, airlines such as AirAsia and Super Air Jet operate regular flights between Banda Aceh and Kuala Lumpur, making this route a convenient gateway for Acehnese travelers pursuing healthcare overseas. By placing advertisements in the departure waiting area, KPJ engages audiences at a relevant moment—just before they board flights to Malaysia. (Source by flightconnections.com)
The campaign, executed by The Perfect Media, features static visuals strategically located along common passenger pathways. These displays are designed to be clear, accessible, and aligned with the needs of travelers who may be exploring international healthcare options. Unlike digital formats, static billboards offer uninterrupted visibility, ensuring KPJ’s message remains present throughout the passenger’s waiting experience.
This form of location-driven outreach not only increases brand presence but also integrates naturally with the travel environment. By maintaining consistent visibility in this context, KPJ strengthens its overall marketing efforts and reinforces its relevance to a health-conscious audience.
The static ad format plays a vital role in this strategy. Positioned in spaces with extended dwell time, such as boarding lounges, the ads benefit from longer exposure, which enhances recall and allows travelers to absorb the message at their own pace. This ensures KPJ’s branding remains top of mind—especially among those already considering treatment in Malaysia.
Effective Hospital Promotion at Transit Hubs: OOH as a Key Healthcare Engagement Strategy
Airports serve as structured, high-visibility environments where audience movement follows predictable patterns—from check-in to security screening and boarding gates. This organized flow creates well-defined touchpoints that Out-of-Home (OOH) advertising can effectively leverage to deliver healthcare messages with precision and relevance.
With passengers typically spending extended periods within the terminal, hospitals can utilize these dwell zones to share educational content, promote specialized treatments, or enhance brand visibility in a setting that encourages attention and reflection. This makes airport OOH a powerful component of a broader healthcare marketing strategy aimed at capturing interest at a key moment in the travel journey.
By engaging audiences in a premium setting known for international connectivity and trusted infrastructure, airport advertising offers healthcare brands a credible stage to position themselves as accessible, forward-thinking, and ready to serve cross-border patient needs.
(Read also: Grab Advertising at Transit Hubs in Batam City)
Optimizing Hospital Campaigns through Strategic OOH Placement by The Perfect Media
The Perfect Media has established a strong presence in healthcare advertising by offering thoughtfully executed Out-of-Home (OOH) strategies across key Indonesian airports. With a focus on strategic ad placements and understanding audience behavior, the company supports healthcare providers—such as KPJ Hospitals—in engaging outbound travelers, especially those exploring cross-border medical options.
In addition to Sultan Iskandar Muda International Airport in Aceh, The Perfect Media also offers two exclusive and high-traffic locations suitable for hospital and medical service promotions—Kualanamu International Airport in Medan and I Gusti Ngurah Rai International Airport in Bali.Each offers a unique positioning and potential to reach specific traveler segments.
Medan: LED Screen at Security Gate Offers Strong Visibility
At Kualanamu Airport, the LED screen is located right at the boarding security checkpoint, where all departing passengers are required to pass. Its size and placement allow advertisers to deliver clear and engaging content, including video previews of hospital facilities and services.
This location has been selected by Gleneagles Hospital to reach audiences in Medan and nearby areas who may be exploring overseas treatment options. With direct flight access from Medan to major medical hubs such as Kuala Lumpur and Singapore, this OOH touchpoint helps raise awareness about available healthcare alternatives abroad.
(Don’t miss: Top OOH Spot in Indonesia: LED Screen Advertising at Kualanamu Airport Medan)
Bali: Reaching Arriving International Visitors After Baggage Claim
Meanwhile, at Ngurah Rai International Airport in Bali, The Perfect Media offers a LED screen placed at the international arrival exit—immediately after passengers collect their luggage. Because the location is past immigration and baggage claim, travelers are typically less distracted and more likely to notice the advertising content.
Recognizing the rising trend of outbound medical tourism, Siloam Hospital saw a timely opportunity and tapped into this prime location to engage international travelers arriving in Bali. By highlighting its commitment to quality care, modern facilities, and international service standards, Siloam presents itself as a reliable healthcare choice for visitors during their stay in Bali.
(Don’t miss: Bali Airport Advertising: Reach High-Spending Global Travelers)
Frequently Asked Questions (FAQ)
1. What’s an effective healthcare marketing strategy for reaching outbound Indonesian patients?
Advertising in airports is a proven healthcare marketing strategy. Targeting international departure points like Aceh, Medan, and Bali connects your hospital directly with outbound patients seeking treatment abroad.
2. Why is airport advertising for hospitals effective?
Airports offer long dwell times and captive audiences, making them ideal for strategic healthcare campaigns. Travelers are more receptive to medical options during pre-departure or post-arrival moments.
3. Which Indonesian airports support medical tourism marketing?
Top choices include:
Banda Aceh (Sultan Iskandar Muda): Departure zone static ads
Medan (Kualanamu): LED near security check
Bali (Ngurah Rai): Arrival LED after baggage claim
These are key touchpoints for both outbound medical tourists and international patients arriving in Indonesia.
4. How does The Perfect Media support hospital marketing?
We offer tailored healthcare OOH strategies, including creative services and premium placements, to ensure your message reaches the right audience at the right time.
Maximize Your Reach with a Smart Healthcare Marketing Strategy
Looking to elevate your healthcare facility’s visibility and connect with patients more effectively? The Perfect Media offers a results-driven healthcare marketing strategy through targeted Out-of-Home (OOH) advertising—designed to build trust, raise awareness, and attract patient interest.
Partner with The Perfect Media today to position your healthcare brand where it truly matters.
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